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  1. Articles mentioning both CIO and B2B

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    1. Why our thought leadership is broken | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Sep 17 2010)

      ...sed to like to advertise in publications like Fortune and BusinessWeek and in trade magazines like CIO was that they could associate their companies with the smart content that these publications produc......licking on their white papers and surveys. Partly that’s a quality issue, but it’s also an issue of B2B marketers taking the publishing analogy too literally. They duplicate the content they used to see ... (Read Full Article)

      Mentions:   B2B   Blog   Thought Leader

    2. B2B Buyers' Use of Social Media | Web 2.0 Journal

      Explore Web 2.0 Journal (Apr 10 2010)

      ...harts and breakouts for yourself. Buyersphere_cover I'd like to point out a couple of findings that B2B marketers should pay attention to: "There is a notable decrease in the influence of supplier websit......ok at the content your website provides and make sure it's primed and ready for early stage buyers. CIO, CTO & Developer Resources Because web search is so highly relied upon (we know this, right?) it ... (Read Full Article)

      Mentions:   Google   Ardath Albee   Social Media

    3. B2B Buyers' Use of Social Media - BUYERsphere Report

      Explore Search Journal (Apr 10 2010)

      ...PDF) and see the charts and breakouts for yourself. I'd like to point out a couple of findings that B2B marketers should pay attention to: This high influence for vendor websites at the beginning of the ......eelan' Reality? Smarter Business Solutions Through Dynamic Infrastructure Smarter Insights: How the CIO Becomes a Hero Again Why VDI? Maximizing the Business Value of Virtualization in Enterprise and Clo... (Read Full Article)

      Mentions:   Ardath Albee   Social Media   Enterprise

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