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  1. Articles mentioning both CMO and Analytics

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    1. Group Blogs – #blogchat recap and transcript – 07/11/10

      Explore Sue Anne Reed (Jul 13 2010)

      ...nd to a new audience #blogchat marketingfails: @SaraBAllen I’ve found that showing them traffic and analytics of your blog usually gets them excited… #blogchat JDEbberly: @SaraBAllen It can bring the guest blo......ut don’t re-post it. #blogchat J_Fuji: @jasonbreed #sm128 brought to you by Pepsi! Moderated by the CMO of Pepsi! — That would be amazing. #blogchat LouImbriano: @MackCollier nice job tonight. Enjoyed ju... (Read Full Article)

      Mentions:   Google   Kodak   Tom Peters

    2. New Times Means New Metrics and Measures For Your Cmo ...

      Explore Prospecting Leads (May 19 2010)

      ...vel 3 Communications and Ed Lemire of Acteva. ... New Times Means New Metrics and Measures For Your CMO May 19th, 2010 by admin Leave a reply » CMOs are beneath amazing burden to aftermath after-effects ......ead, Sales Accepted Lead, and Won/Closed. But we charge to admeasurement activity breeze too. Using analytics (which web pages are they visiting, for instance), telesales (ask them)and added techniques, we can... (Read Full Article)

      Mentions:   Jeff Ogden   B2B   Thought Leader

    3. Thought Leadership Interview #7 – Scott Mersy of Genius.com

      Explore The Customer Collective (May 11 2010)

      Thought Leadership Interview #7 – Scott Mersy of Genius.com ...g for, it will be easy to stay relevant and continue to add value to their professional lives. If a CMO were to ask you today – “What are the 3 most important takeaways that I need to know, Scott?” How w...... the prospect to nurture the relationship through to a deal, and provide the marketer with pipeline analytics to show the best-performing programs from a revenue standpoint. (Read Full Article)

      Mentions:   Oracle   Ardath Albee   Social Media

    4. Learnings, Musings, And More After The First 100 Posts

      Explore b2bbloggers.com (Apr 15 2010)

      Learnings, Musings, And More After The First 100 Posts ... great posts on Print Advertising, Tradeshow Marketing, as well as B2B Video Strategy and Marketing Analytics and Automation. We are just getting started, we are especially appreciative to each of you that hav...... Rachel Foster Rodica Buzescu Steven Parker Talmadge Boyd Tom Pick Trey Pennington Jeffrey Hayzlett CMO Kodak Stacy Holleran SMC³ Corporate Marketing & Communications Executive David Meerman Scott Best S... (Read Full Article)

      Mentions:   Google   Peter Drucker   David Meerman Scott

    5. Is Social Media Just Another Channel? The Potential of Social ...

      Explore Trevor Eade's Blog (Feb 12 2010)

      ...mpanies to ‘mash’ multiple channels into one cohesive, client-centric view. Inference engines, text analytics tools, and mining methodologies allow businesses to come as close to predicting performance as you ......It is becoming the connecting thread that links all points of the Value Chain. Re-post – The Social CMO Blog (Read Full Article)

      Mentions:   Social Media   Social Media ROI   B2B

    6. CMO Council Teams With Custom Publishing Council to Create Content ROI Center

      Explore Marketwire (Nov 5 2009)

      CMO Council Teams With Custom Publishing Council to Create Content ROI Center The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationshi......rks well and where improvements can be made. The Content ROI Center will accomplish this and more." CMO Council scorecards and analytics will look at content development strategies and content economics; market insights and knowledge; b... (Read Full Article)

      Mentions:   New York   Marketwire   Africa

    7. Mashable's Weekly Guide to Social Media and Web Events

      Explore mashable.com (Oct 12 2009)

      Mashable's Weekly Guide to Social Media and Web Events November 12-13, 2009, San Francisco, CA: The CMO Club is bringing together the preeminent cmos in business today for the CMO Thought Leadership Summit, ... Mashable’s Weekly Guide to Social Media and Web Events October 12......clude everything from Public Relations & Social Media best practices, understanding your SEM & Site Analytics Using Google, and ways to boost your business in a recession. We even have a track built just for N... (Read Full Article)

      Mentions:   South Africa   Harvard Business School   San Francisco

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