1. Articles mentioning both CMO and B2B

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    1. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers ...

      Explore MELODIKA.net (Oct 30 2010)

      ...eFire, an online content marketing technology company, today released results from its first annual B2B marketing research study. According to the findings, content marketing remains a significant hurdle...... a resource drain, but once put in place, they find it to be very effective," said Richard Turcott, CMO, HiveFire. "Curata, HiveFire's content curation product, enables marketers to more easily develop a... (Read Full Article)

      Comment Mentions:   Cambridge   B2B   Thought Leader

    2. Marketing Automation Software News » Blog Archive » Seeking a ...

      Explore Default PLESK Page (Sep 1 2010)

      ... and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It's been a bit over three and a half years since Marketo started formal operations......omation Software News, Commentary and Reviews « 6 Rules for Content Marketing Seeking a World-Class CMO for Marketo admin, 01 September 2010, No comments Categories: Marketing-Automation Industry Blogs N... (Read Full Article)

      Comment Mentions:   B2B   Blog   Thought Leader

    3. Social Media Planning and Strategy – An Oxymoron? « The Marketing ...

      Explore spider (Aug 31 2010)

      ...cts. Meanwhile, more companies are seeing social media as a key marketing channel. according to the CMO Council, “60 percent of the more than 600 marketers who responded in our survey will invest in new ...... say. A few years back, this would’ve made sense, but given how far we’ve come with social media in B2B and B2C companies and the data and success stories we now have, there ... (Read Full Article)

      Comment Mentions:   Erik Qualman   Social Media   Enterprise

    4. Social Media Planning and Strategy – An Oxymoron? « The Marketing ...

      Explore The Marketing Journalist (Aug 23 2010)

      Social Media Planning and Strategy – An Oxymoron? « The Marketing ... ...cts. Meanwhile, more companies are seeing social media as a key marketing channel. According to the CMO Council, “60 percent of the more than 600 marketers who responded in our survey will invest in new ...... say. A few years back, this would’ve made sense, but given how far we’ve come with social media in B2B and B2C companies and the data and success stories we now have, there ... (Read Full Article)

      Comment Mentions:   Erik Qualman   Social Media   Facebook

    5. Close-Up with Tom Nightingale, VP-communications and CMO, Con-way

      Explore BtoB Magazine (Aug 19 2010)

      Close-Up with Tom Nightingale, VP-communications and CMO, Con-way CMO Close-Up: How important is custom content in your marketing efforts? Nightingale: I would absolutel...... service industries. I do a brand presentation for clients called "The Economic Value of a Brand in B2B," and this fits with my overall theme. I would love to quote you if that's OK. Gary Meyers PS> When... (Read Full Article)

      Comment Mentions:   America   ROI   B2B

    6. B2B social marketing – how active are the leading CRM and Sbs ...

      Explore Social + Marketing (Aug 16 2010)

      B2B social marketing – how active are the leading CRM and Sbs ... ... media (and social marketing and business software) adoption, but what about business-to-business (B2B) marketing? As an analyst, consultant and former CMO in this space I’d say that there are 3 key differences in how social applies in B2B vs. B2C (yes, there are many others as well): * B2B sales cycles tend to be much longer, and require a continuous marketing approach and extension of ... (Read Full Article)

      Comment Mentions:   Social Media   Facebook   CRM

    7. Some Differences Between B2B and B2C Marketing | Intersection ...

      Explore Vancouver Marketing Consultant (Jul 20 2010)

      Some Differences Between B2B and B2C Marketing | Intersection ... Check out the inspiration for this visual at the Social CMO Blog: B2C vs B2B Marketing: Do the Differences Really Matter? I'm sure I have missed other key differences – What ar... (Read Full Article)

      Comment Mentions:   B2B   Blog   CMO

    8. Group Blogs – #blogchat recap and transcript – 07/11/10

      Explore Sue Anne Reed (Jul 13 2010)

      ... fearlesscomp: I'm the Fearless Competitor, B2B Marketing guru http://www.fearlesscompetitor.com. Big fan of MarketingProfs too. #blogchat; lttsnyd......ut don’t re-post it. #blogchat J_Fuji: @jasonbreed #sm128 brought to you by Pepsi! Moderated by the CMO of Pepsi! — That would be amazing. #blogchat LouImbriano: @MackCollier nice job tonight. Enjoyed ju... (Read Full Article)

      Comment Mentions:   Google   Kodak   Tom Peters

    9. Director, Communications and Community Practice Job, Lyris - Web ...

      Explore Web Strategy and Social Media Jobs (Jul 2 2010)

      ...mmunications, education, programs execution, customer success, and reporting. He or she should have B2B public relations, communications, and social media experience with a strong understanding of online......ive, and driven to continually improve results. Based in Emeryville, this person will report to the Chief Marketing Officer. This is an excellent opportunity for a strategic communications and marketing leader to achieve fu... (Read Full Article)

      Comment Mentions:   Facebook   Customer Service   B2B

    10. Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic «

      Explore fearlesscompetitor.com (Jun 15 2010)

      Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic « ...top expert; Selling to Big Companies blog Great blog tips from Jill Konrath; Start with a Lead Blog B2B marketing ideas from Brian Carroll, author of Start with a Lead ... Thought Leadership Interview #9......ea and create 5 pieces of content for it (whitepaper, blog post, webinar, ebook, email, etc.). If a CMO were to ask you today – What are the 3 most important takeaways that I need to know ... (Read Full Article)

      Comment Mentions:   Brian Carroll   Forrester Research   Ardath Albee

    11. Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua (via ) «

      Explore fearlesscompetitor.com (Jun 4 2010)

      Thought Leadership Interview #8 - Brian Kardon, CMO of Eloqua I'm pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This time we interviewed a great marketing expert, Brian Kardon, Chief Marketing Officer of Eloqua. ... Marketing Interactions B2B Marketing from a top expert; Selling to Big Companies blog Great blog tips from Jill Konrath; Start... (Read Full Article)

      Comment Mentions:   Brian Carroll   B2B   Blog

    12. Thought Leadership Interview #9 – Eric Goldman of Gossamar «

      Explore fearlesscompetitor.com (Jun 1 2010)

      Thought Leadership Interview #9 – Eric Goldman of Gossamar « ... challenges Leave a Comment I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This time we interviewed a great marketing expert, Eric Goldman, Managing Pa...... and they do come back to sign up when they can’t find what they’re looking for anywhere else. If a CMO were to ask you today – What are the 3 most important takeaways that ... (Read Full Article)

      Comment Mentions:   Google   Social Media   Social Media ROI

    13. New Times Means New Metrics and Measures For Your Cmo ...

      Explore Prospecting Leads (May 19 2010)

      ...oney you're spending produces leads, the burden bound mounts. ... Jeff Ogden is a thought leader in B2B Demand Generation for The CMO Club and is a panelist at the upcoming CMO Thought Leadership Summit with Barb Dondiego of Level 3 Communications and Ed Lemire of Acteva. ...... (Read Full Article)

      Comment Mentions:   Jeff Ogden   B2B   Thought Leader

    14. Thought Leadership Interview #7 – Scott Mersy of Genius.com

      Explore The Customer Collective (May 11 2010)

      Thought Leadership Interview #7 – Scott Mersy of Genius.com Ardath Albee is CEO and B2B Marketing Strategist for her firm Marketing Interactions and the author of the popular book, eMarke......g for, it will be easy to stay relevant and continue to add value to their professional lives. If a CMO were to ask you today – “What are the 3 most important takeaways that I need to know, Scott?” How w... (Read Full Article)

      Comment Mentions:   Oracle   Ardath Albee   Social Media

    15. Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz ...

      Explore fearlesscompetitor.com (May 3 2010)

      Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz ... ... leadership Leave a Comment I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This time we interviewed one of the sharpest and hardest working guys in sales......ocial Media can actually help accelerate this stat for you because of the viral effect it has. If a CMO were to ask you today – What are the 3 most important takeaways that I ... (Read Full Article)

      Comment Mentions:   Social Media   B2B   Blog

    16. Learnings, Musings, And More After The First 100 Posts

      Explore b2bbloggers.com (Apr 15 2010)

      Learnings, Musings, And More After The First 100 Posts ...efer’s {Grow} Convince and Convert PR2 Squared Mark Schaefer’s {Grow} Connected Marketer The Social CMO MLT Creative Launch B2B Ideas@Work Blog (coming soon) I am not meeting my targets I set for my social media activities. I h... (Read Full Article)

      Comment Mentions:   Google   Peter Drucker   David Meerman Scott

    17. eMarketer: B2B Marketers to Spend More on Social Media

      Explore Social Media B2B (Mar 3 2010)

      eMarketer: B2B Marketers to Spend More on Social Media ...ey We are getting... Related posts brought to you by Yet Another Related Posts Plugin. eMarketer: B2B Marketers to Spend More on Social Media By Jeffrey L. Cohen Wed, Mar 3, 2010 B2B, Social Media Marketing In a post from eMarketer, according to the The CMO Survey from Duke University’s Fuqua School of Business and the American Marketing Association (AMA)... (Read Full Article)

      Comment Mentions:   Social Media   Social Media ROI   American Marketing Association

    18. Is Social Media Just Another Channel? The Potential of Social ...

      Explore Trevor Eade's Blog (Feb 12 2010)

      ...ed “2010 Outlook”, indicate that Social Media Marketing (SMM) will become increasingly important to B2B marketers. However, embracing Social Media channels requires discipline, and in many cases, courage......It is becoming the connecting thread that links all points of the Value Chain. Re-post – The Social CMO Blog (Read Full Article)

      Comment Mentions:   Social Media   Social Media ROI   B2B

    19. Spikes In Sales, Pipeline Activity Point To 2010 Emerging As ...

      Explore demandgenreport.com (Jan 19 2010)

      ...e break-out year for marketing automation. But as I’ve been saying for quite some time, if you’re a CMO running a B2B shop and you’re not planning on implementing automation, you might want to reconsider (or start hit... (Read Full Article)

      Comment Mentions:   Malcolm Friedberg   B2B   Thought Leader

    20. Social Media 201: How To Use Social Media Sites To Increase Traffic

      Explore Resources for Online Business Owners (Dec 9 2009)

      Social Media 201: How To Use Social Media Sites To Increase Traffic ...he Demand Generation and Conversion efforts at HubSpot. Her previous experience includes serving as Chief Marketing Officer for MarketingExperiments, MarketingSherpa and InTouch, leading marketing research and publishing or......ments, MarketingSherpa and InTouch, leading marketing research and publishing organizations serving B2B and B2C markets; and Senior Director of Marketing Programs and Communications at Symmetricom, a man... (Read Full Article)

      Comment Mentions:   California   Social Media   HubSpot

    21. Anything Goes Marketing: B2B Marketing Trends From Eloqua ...

      Explore Anything Goes Marketing (Nov 15 2009)

      Anything Goes Marketing: B2B Marketing Trends From Eloqua ... ...iscussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. I hope you enjoy it and I encourage you to follow the Tweeters t......ge: what do we contribute to the pipeline, how many sales accepted oppty do you need? paynejoe: Avg CMO tenure 22 mnths. BUT if the CMO has a demand generation or ... (Read Full Article)

      Comment Mentions:   San Francisco   David Meerman Scott   Social Media

    22. What are the challenges CMOs are wrestling with?

      Explore The CMO Club (Nov 12 2009)

      What are the challenges CMOs are wrestling with? Peter Krainik, founder of The CMO Club, kicked off the 2009 CMO Thought Leadership Summit in San Francisco today. Krainik asked the group of 100+ to introduce them......mited budget? * How can we turn a product into a lifestyle brand? * How do we engage clients from a B2B perspective? * How do we expect to get a huge bump in social media ROI? * How do we market to diffe... (Read Full Article)

      Comment Mentions:   San Francisco   Social Media   CRM

    23. Are You a CMO? If So, Then Come to San Francisco's CMOClub Thought ...

      Explore The San Francisco Citizen (Oct 6 2009)

      Are You a CMO? If So, Then Come to San Francisco's CMOClub Thought ... ...OClub Thought Leadership Summit It’s going to happen in San Francisco November 12th and 13th, 2009. CMO stands for Chief Marketing Officer (just looked it up on the Wiki, yes I’m stoopid) but if you’re a CMO you probably knew that already. Here’s Guy Kawasaki – he’ll be there: Guy_Kawasaki,_2006 copy Here ......ly formats and unlike many other CMOs events, only CMOs will be at ... (Read Full Article)

      Comment Mentions:   California   San Francisco   Social Media

    24. B2B Thought Leadership with Malcolm Friedberg | Silverpop

      Explore silverpop.com (Sep 23 2009)

      B2B Thought Leadership with Malcolm Friedberg | Silverpop ... has more than 20 years of marketing, sales and business development experience in a broad range of B2B industries. Malcolm has built several national brands and staffed marketing departments from the gr......which your client is before working with them? No, we don't have a litmus test for clients. I was a CMO before I became a consultant, and I know that most of us marketers are right-brained. Branding ... (Read Full Article)

      Comment Mentions:   Malcolm Friedberg   B2B   Blog

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