B2B social marketing – how active are the leading CRM and Sbs ...

Explore Social + Marketing (Aug 16 2010)

...ints out. And while not all social channels ... Thoughts on social media, self-service and next-gen CRM, and why there is a lot more evolution than revolution in making social work for business. Home 08/......option, but what about business-to-business (B2B) marketing? As an analyst, consultant and former CMO in this space I’d say that there are 3 key differences in how social applies in B2B vs. B2C (yes, t... (Read Full Article)

Comment Mentions:   Social Media   Facebook   CRM

Thought Leadership Interview #9 – Eric Goldman of Gossamar «

Explore fearlesscompetitor.com (Jun 1 2010)

...operations, allocated resources to the project, acquired software tools like a demand generator and CRM, and then find, when they switch them on, that they are not receiving enough visitors to the site b...... to actual sales results via a bi-directional link between the Marketing Automation system and your Customer Relationship Management system. Campaigns can be directly measured in terms of numbers of leads generated and conversion ra... (Read Full Article)

Comment Mentions:   Google   Social Media   Social Media ROI

Thought Leadership Interview #7 – Scott Mersy of Genius.com

Explore The Customer Collective (May 11 2010)

...10:32 0 comments , 394 views Categories: Social Selling, Marketing, Sales Tags: marketing, sales, social crm I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. Th......g for, it will be easy to stay relevant and continue to add value to their professional lives. If a CMO were to ask you today – “What are the 3 most important takeaways that I ... (Read Full Article)

Comment Mentions:   Oracle   Ardath Albee   Social Media

What are the challenges CMOs are wrestling with?

Explore The CMO Club (Nov 12 2009)

Peter Krainik, founder of The CMO Club, kicked off the 2009 CMO Thought Leadership Summit in San Francisco today. Krainik asked the group of 100+ to introduce them......nd build excitement? * What opportunities can be found at the intersection between social media and customer relationship management? * Social marketing: Can it be monetized or is it just a fad? * Social media is the big trend these... (Read Full Article)

Comment Mentions:   San Francisco   Social Media   CRM

Twitter as a Marketing Tool

Explore The Business Image (Nov 6 2009)

...ccess the followers of others, such as your clients, your peers and your competitors. If I find the CMO of a company, for example, I check their followers and click on them. They are directors of marketi......vity generated by Twitter can be tracked. One way we do this is integrating the conversation into a CRM tool. We follow clients and prospects, and put their Twitter activity directly into our ... (Read Full Article)

Comment Mentions:   Google   Social Media   Facebook

From Social Media to Social CRM: Salesforce Jumps in

Explore Web Strategy By Jeremiah Owyang (Sep 24 2009)

Comment "Wow! I just got a handle on Social Media and already I'm catching up Social CRM! This is moving fast!" - Taariq Lewis

... solution to empower brands to make the cultural changes within their orginiazations. Expect other CRM vendors such as Oracle’s Social CRM offerings and Microsoft Dynamics CRM to do a “me too” in coming months as others jump on the social CRM bandwagon. For the CIO: R “Ray” Take: The coming wave of social CRM initiatives and cloud based service solutions require CIO’s to rethink about their overall apps ... (Read Full Article)

1 Comment Mentions:   Oracle   Social Media   Enterprise