1. Articles mentioning both CMO and Social Media

    1-24 of 27 // 1 2 »

    1. Social Media Planning and Strategy – An Oxymoron? « The Marketing ...

      Explore spider (Aug 31 2010)

      ...re no longer the optimal choices to market brands or products. Meanwhile, more companies are seeing social media as a key marketing channel. according to the CMO Council, “60 percent of the more than 600 marketers who responded in our survey will invest in new ... (Read Full Article)

      Comment Mentions:   Erik Qualman   Social Media   Enterprise

    2. Social Media Planning and Strategy – An Oxymoron? « The Marketing ...

      Explore The Marketing Journalist (Aug 23 2010)

      Social Media Planning and Strategy – An Oxymoron? « The Marketing ... ...re no longer the optimal choices to market brands or products. Meanwhile, more companies are seeing social media as a key marketing channel. According to the CMO Council, “60 percent of the more than 600 marketers who responded in our survey will invest in new ... (Read Full Article)

      Comment Mentions:   Erik Qualman   Social Media   Facebook

    3. B2B social marketing – how active are the leading CRM and Sbs ...

      Explore Social + Marketing (Aug 16 2010)

      B2B social marketing – how active are the leading CRM and Sbs ... Consumers and business-to-consumer marketing have certainly been at the leading edge of social media (and social marketing and business software) adoption, but what about business-to-business (B2B) ma......option, but what about business-to-business (B2B) marketing? As an analyst, consultant and former CMO in this space I’d say that there are 3 key differences in how social applies in B2B vs. B2C (yes, t... (Read Full Article)

      Comment Mentions:   Social Media   Facebook   CRM

    4. Group Blogs – #blogchat recap and transcript – 07/11/10

      Explore Sue Anne Reed (Jul 13 2010)

      ...y…. #blogchat @MarketingProfs: @MackCollier Absolutely. I used to find good writers on email lists; social media makes it a LOT easier. Read blogs/Twitter. #blogchat @MarketingProfs: @jesseluna Other tips on soci......ut don’t re-post it. #blogchat J_Fuji: @jasonbreed #sm128 brought to you by Pepsi! Moderated by the CMO of Pepsi! — That would be amazing. #blogchat LouImbriano: @MackCollier nice job tonight. Enjoyed ju... (Read Full Article)

      Comment Mentions:   Google   Kodak   Tom Peters

    5. Thought Leadership Interview #9 – Eric Goldman of Gossamar «

      Explore fearlesscompetitor.com (Jun 1 2010)

      Thought Leadership Interview #9 – Eric Goldman of Gossamar « ...content), and includes all of the Inbound Marketing Automation components to make it attract (SEO, Social Media Marketing, PPC), engage (with your content) and convert the right people (for even more valuable co...... and they do come back to sign up when they can’t find what they’re looking for anywhere else. If a CMO were to ask you today – What are the 3 most important takeaways that I ... (Read Full Article)

      Comment Mentions:   Google   Social Media   Social Media ROI

    6. Thought Leadership Interview #7 – Scott Mersy of Genius.com

      Explore The Customer Collective (May 11 2010)

      Thought Leadership Interview #7 – Scott Mersy of Genius.com ...uching potential customers with multiple different tactics, media, and offers all the time – email, social media, webinars, white papers, google adwords, SEO, and on and on. I can guarantee that very few deals in......g for, it will be easy to stay relevant and continue to add value to their professional lives. If a CMO were to ask you today – “What are the 3 most important takeaways that I need ... (Read Full Article)

      Comment Mentions:   Oracle   Ardath Albee   Social Media

    7. Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz ...

      Explore fearlesscompetitor.com (May 3 2010)

      Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz ... ...yself. Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. And Social Media can actually help accelerate this stat for you because of the viral effect it has. If a CMO were to ask you today – What are the 3 most important takeaways that I need to know? What would the... (Read Full Article)

      Comment Mentions:   Social Media   B2B   Blog

    8. Learnings, Musings, And More After The First 100 Posts

      Explore b2bbloggers.com (Apr 15 2010)

      Learnings, Musings, And More After The First 100 Posts ...efer’s {Grow} Convince and Convert PR2 Squared Mark Schaefer’s {Grow} Connected Marketer The Social CMO MLT Creative Launch B2B Ideas@Work Blog (coming soon) I am not meeting my targets I set for my social media activities. I have twice missed the send of the B2Bbloggers newsletter. I’ve justified this by beli... (Read Full Article)

      Comment Mentions:   Google   Peter Drucker   David Meerman Scott

    9. eMarketer: B2B Marketers to Spend More on Social Media

      Explore Social Media B2B (Mar 3 2010)

      eMarketer: B2B Marketers to Spend More on Social Media ...posts brought to you by Yet Another Related Posts Plugin. eMarketer: B2B Marketers to Spend More on Social Media By Jeffrey L. Cohen Wed, Mar 3, 2010 B2B, Social Media Marketing In a post from eMarketer, according to the The CMO Survey from Duke University’s Fuqua School of Business and the American Marketing Association (AMA)... (Read Full Article)

      Comment Mentions:   Social Media   Social Media ROI   American Marketing Association

    10. Is Social Media Just Another Channel? The Potential of Social ...

      Explore Trevor Eade's Blog (Feb 12 2010)

      ...clients, how they use information, and how they respond to events. It is forcing companies to treat Social Media as part of their overall value chain. For the B2Bsector, marketing opportunities have always existe......It is becoming the connecting thread that links all points of the Value Chain. Re-post – The Social CMO Blog (Read Full Article)

      Comment Mentions:   Social Media   Social Media ROI   B2B

    11. Survey Results: Impact of Blogging on Search Engine Optimization ...

      Explore starwebdesigner.com (Jan 25 2010)

      Survey Results: Impact of Blogging on Search Engine Optimization ... ...% Internal Corporate: Advertising, Marketing or PR * 42% Agency: Advertising, PR, Search Marketing, Social Media, Marketing * 30% Independent Consultant or Small Biz CEO One of the biggest questions we were looki......s tactics… they just make them easier and more credible * Increase colloquial “voice” of the CEO/CMO/CTO/Social Marketing specialist. Finding and amplifying the voice of the company/fou... (Read Full Article)

      Comment Mentions:   Social Media   Long Tail   Blog

    12. Learning From the Best of the Best in Online Marketing

      Explore ClickZ (Jan 21 2010)

      ...oo. Kate, for instance, will serve as a moderator of a panel discussion, "NYC Mayor's Race '09: The Social Media Impact A Discussion with Bloomberg's Digital Media Strategist," during Social Media Week in New York City. ClickZ Experts, columns written by and for online marketers, got a big boost......rketing and Social Commerce In the column, "Social Commerce," that launches next month, Bazaarvoice CMO Sam Decker will examine ... (Read Full Article)

      Comment Mentions:   Social Media   MarketingSherpa   Thought Leader

    13. 10 News and Media Trends to Watch in 2010

      Explore semls.org (Jan 13 2010)

      10 News and Media Trends to Watch in 2010 ... in a new way. in 2010 will blur the lines between audience and creator more than ever in an era of social media. Below is a look at several trends in content distribution and presentation that we will likely see......list as a middleman to produce their message and are instead producing it themselves. Mike Sprouse, chief marketing officer at Epic Advertising, started a 28-page monthly (printed) magazine called Winning ... (Read Full Article)

      Comment Mentions:   Austin   The New York Times   Social Media

    14. Social Media 201: How To Use Social Media Sites To Increase Traffic

      Explore Resources for Online Business Owners (Dec 9 2009)

      Social Media 201: How To Use Social Media Sites To Increase Traffic Social media can be a powerful channel to attract website visitors and leads while building thought leadership f......he Demand Generation and Conversion efforts at HubSpot. Her previous experience includes serving as Chief Marketing Officer for MarketingExperiments, MarketingSherpa and InTouch, leading marketing research and publishing or... (Read Full Article)

      Comment Mentions:   California   Social Media   HubSpot

    15. Social Media and Digital Marketing Blog: Posting / Month - How to ...

      Explore Social Media and Digital Marketing Blog (Nov 17 2009)

      Social Media and Digital Marketing Blog: Posting / Month - How to ... ...ating a thought leadership over Virtual Marketing Ecosystems. In my past avatar: I have worked with CMO Axis the first MPO of the world as Marketing program Specialist and Account manager and have specia......manager and have specialized in designing ... Many marketers are confused when it comes to making a social media marketing strategy, because they do not know the right way to go about it or they are nowhere ... (Read Full Article)

      Comment Mentions:   India   China   Russian

    16. Anything Goes Marketing: B2B Marketing Trends From Eloqua ...

      Explore Anything Goes Marketing (Nov 15 2009)

      Anything Goes Marketing: B2B Marketing Trends From Eloqua ... ...e main drivers of why ppl engage in online communities - @lauraramos at #EE09 chadhorenfeldt: Track social media engagement, not ROI @lauraramos #EE09 ... Earlier this month I left my newborn and poor wife at hom......ge: what do we contribute to the pipeline, how many sales accepted oppty do you need? paynejoe: Avg CMO tenure 22 mnths. BUT if the CMO has a demand generation or sales enablement background he/she ... (Read Full Article)

      Comment Mentions:   San Francisco   David Meerman Scott   Social Media

    17. What are the challenges CMOs are wrestling with?

      Explore The CMO Club (Nov 12 2009)

      What are the challenges CMOs are wrestling with? Peter Krainik, founder of The CMO Club, kicked off the 2009 CMO Thought Leadership Summit in San Francisco today. Krainik asked the group of 100+ to introduce them......resh it's brand and build excitement? * What opportunities can be found at the intersection between social media and customer relationship management? * Social marketing: Can it be monetized or is it just a fad? ... (Read Full Article)

      Comment Mentions:   San Francisco   Social Media   CRM

    18. Twitter as a Marketing Tool

      Explore The Business Image (Nov 6 2009)

      Twitter as a Marketing Tool ...de. • Join Conversations Just like networking at a business event, you are the most successful with social media when you are actively involved. On Twitter, this includes re-tweeting posts or making replies to ot......ccess the followers of others, such as your clients, your peers and your competitors. If I find the CMO of a company, for example, I check their followers and click on them. They are directors of ... (Read Full Article)

      Comment Mentions:   Google   Social Media   Facebook

    19. CMO Council Teams With Custom Publishing Council to Create Content ROI Center

      Explore Marketwire (Nov 5 2009)

      CMO Council Teams With Custom Publishing Council to Create Content ROI Center The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationshi...... activation, retention or pass-along rates; online buzz, word-of-mouth and advocacy; integration of social media networks, blogs and online communities; relationship continuity and affinity; recipient churn and a... (Read Full Article)

      Comment Mentions:   New York   Marketwire   Africa

    20. Where are our social media elders?

      Explore Official Webtrends Company Blog (Oct 27 2009)

      Where are our social media elders? ...en they came from VPs and C-level execs, especially thought leadership material. The way Gen Y used social media as teens will change as they mature. ... The Official WebTrends Blog The Official WebTrends Site Ho......sence for a few years now. I started off helping Sam Lawrence build his presence while he was the CMO at Jive Software. From there I went to Voce Communications where I worked with a ... (Read Full Article)

      Comment Mentions:   Social Media   Blog   Thought Leader

    21. Mashable's Weekly Guide to Social Media Conferences and Events

      Explore Wordpress Internet Marketing (Oct 19 2009)

      Mashable's Weekly Guide to Social Media Conferences and Events November 12-13, 2009, San Francisco, CA : The CMO Club is bringing together the preeminent CMOs in business today for the CMO Thought Leadership Summit, a two day event that will be a platform for the world's best CMO conversations. Mashable’s Weekly Guide to Social Media Conferences and Events Filed Under (Internet Marketing Idea) by EshkaOlssen on 19-10-2009 If you're... (Read Full Article)

      Comment Mentions:   San Francisco   Social Media   Thought Leader

    22. Links For 2009-10-12

      Explore The MarketingSavant Group (Oct 12 2009)

      ...2 Posted by Dana VanDen Heuvel October 12, 2009 * Marketing on $700 a Year Donna Wells, Mint’s CMO and a former exec at Intuit, is a veteran marketer used to the big media budgets she had in previou......o is spending very little on brand building and bypassing advertising in the process. Thanks to new social media and communications technologies, partnered with adept P links for 2009-10-12 Posted by ... (Read Full Article)

      Comment Mentions:   Social Media   Thought Leader   CMO

    23. Mashable's Weekly Guide to Social Media and Web Events

      Explore mashable.com (Oct 12 2009)

      Mashable's Weekly Guide to Social Media and Web Events November 12-13, 2009, San Francisco, CA: The CMO Club is bringing together the preeminent cmos in business today for the CMO Thought Leadership Summit, ... Mashable’s Weekly Guide to Social Media and Web Events October 12th, 2009 | by Tamar WeinbergView commentsComments social_med... (Read Full Article)

      Comment Mentions:   South Africa   Harvard Business School   San Francisco

    24. Friday's Post: Pete the CMO

      Explore Friday's Post (Oct 9 2009)

      ...and his club thought it would be good to ... I gathered two quick impressions of my friend Pete the CMO the other day. First, he's easily impressed. Surprisingly so for a New York Chief Marketing Officer guy. Just take him to lunch at the down-home Five-Eight cheeseburger joint in Minneapolis. The $12 ......website (www.thecmoclub.com) is an exclusive place on the web for its members. It's one ... (Read Full Article)

      Comment Mentions:   Manhattan   New York   America

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