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  1. Articles mentioning both ComputerWorld and David Meerman Scott

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    1. Will Content Marketing Kill Trade Publications?

      Explore Social Media Today (Nov 9 2009)

      Will Content Marketing Kill Trade Publications? ...tags: content marketing Joe Pulizzi Junta42 Ardath Albee eMarketing Strategies for the Complex Sale David Meerman Scott Mike Stelzner thought leadership content trade publications niche audiences blogs article publicati......g huge write-offs and even declaring bankruptcy due to failed implementations of large ERP systems, ComputerWorld stood out with its honest reporting; most other publications continued to push bubbles-and-sunshine... (Read Full Article)

      Mentions:   David Meerman Scott   Ardath Albee   Social Media

    2. Will Content Marketing Kill Trade Publications?

      Explore MyVenturePad (Nov 9 2009)

      Will Content Marketing Kill Trade Publications? ...erful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Marketers are becoming publishers, w......g huge write-offs and even declaring bankruptcy due to failed implementations of large ERP systems, ComputerWorld stood out with its honest reporting; most other publications continued to push bubbles-and-sunshine... (Read Full Article)

      Mentions:   David Meerman Scott   Ardath Albee   HubSpot

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