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  1. Articles mentioning both CRM and Blog

    1-17 of 17

    1. Discover what you can get from B2B Marketing events - B2B ...

      Explore B2B Marketing (Jun 15 2010)

      ... it lived up to their expectations. ... B2B Marketing Online * Home * News * Features * Directory * Blog * Knowledge Bank * Jobs * Events * The Magazine B2B Marketing News Home > News Latest News Browse b...... Discipline * Agency and supplier news * Analysis * Appointments * Branding * Campaigns * Comment * CRM * CSR * Data * Digital marketing news * Direct marketing * Email * Events * Legislation * Research ... (Read Full Article)

      Mentions:   CRM   B2B   Blog

    2. Thought Leadership Interview #7 – Scott Mersy of Genius.com

      Explore The Customer Collective (May 11 2010)

      Thought Leadership Interview #7 – Scott Mersy of Genius.com ...10:32 0 comments , 394 views Categories: Social Selling, Marketing, Sales Tags: marketing, sales, social crm I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. Th......, Vice President of Marketing and Products at Genius.com. Scott’s also a contributor to the popular blog, The Connected Marketer (The Fearless Competitor is a contributor there too.) We have a full bio o... (Read Full Article)

      Mentions:   Oracle   Ardath Albee   Social Media

    3. Using Online Events to Drive B2B Demand Generation | Demand ...

      Explore silverpop.com (May 7 2010)

      Using Online Events to Drive B2B Demand Generation | Demand ... ..., B2B buying process, b2b lead management, B2B marketing, B2B marketing content, content marketing, CRM, David Pitta, demand generation, lead management, Lead Nurturing, Marketing automation, ... Forrest......Pitta, on May 7th, 2010 using-online-events-to-drive-b2b-demand-generation This is our latest guest blog post written by a partner to — and also a customer of — Silverpop. David Pitta has 15 years of tec... (Read Full Article)

      Mentions:   Google   Social Media   Enterprise

    4. The Economics of Social Business - Marketing Influence & Thought ...

      Explore Marketing Influence & Thought Leadership (May 3 2010)

      ...0 The Economics of Social Business I have asked Natalie Petouhoff to join me in writing this week’s blog post. Natalie was a leading CRM analyst at the Forrester Group and I enjoyed meeting and spending time with her at the SCRM confere... (Read Full Article)

      Mentions:   California   Social Media   Natalie Petouhoff

    5. Social Media for small biz leads to interaction w/industry pros ...

      Explore Thinking to Win (Apr 26 2010)

      ...ord of generating demand, penetrating new markets and maximizing the pipeline. Expert at leveraging CRM and marketing automation technology to nurture leads at all points of the sales cycle ... My favori......re how large a company you represent. RT @B2BThoughtLead Thinking to Win – B2B Thought Leadership » Blog Archive » Siteless Web m.. http://bit.ly/dilIjb #b2btl 8 hours ago RT @B2BThoughtLead Thinking to W... (Read Full Article)

      Mentions:   Social Media   HubSpot   CRM

    6. The Economics of Social Business

      Explore The Social Customer (Apr 22 2010)

      ...e on 04/22/2010 15:22 0 comments , 346 views Categories: Best Practices, Social Business Process, Social CRM Tags: crm, social business strategy, roi, economics I have asked Natalie Petouhoff to join me in writing thi......business strategy, roi, economics I have asked Natalie Petouhoff to join me in writing this week’s blog post. Natalie was a leading CRM analyst at the Forrester Group and I enjoyed meeting ... (Read Full Article)

      Mentions:   California   Social Media   Natalie Petouhoff

    7. Siteless Web means you have to bring Thought Leadership to the ...

      Explore Thinking to Win (Apr 21 2010)

      Siteless Web means you have to bring Thought Leadership to the ... ...ord of generating demand, penetrating new markets and maximizing the pipeline. Expert at leveraging CRM and marketing automation technology to nurture leads at all points of the ... A good friend of mine......all points of the ... A good friend of mine, David Wieneke, just posted an excellent article on his blog about the coming of the siteless web.  I believe this trend will have profound impact on how a B2B ... (Read Full Article)

      Mentions:   Social Media   HubSpot   CRM

    8. Social Media Time Management | Social Media Staffing and ...

      Explore convinceandconvert.com (Apr 21 2010)

      Social Media Time Management | Social Media Staffing and ... Whether it's brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadershi......ipation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadershi... (Read Full Article)

      Mentions:   America   Social Media   Jay Baer

    9. B2B Buyers' Use of Social Media - BUYERsphere Report

      Explore Search Journal (Apr 10 2010)

      ...ok, eMarketing Strategies for the Complex Sale, from McGraw-Hill, is now shipping! Her articles and blog posts have been used for university ezines, published in CRM Today, Selling Power, Rain Today and Enterprise CRM News. Marketing Profs has incorporated her blog posts into a number of their "Get to The Point" newsletters. JayaramKrishnaswamy wrote: I retweeted... (Read Full Article)

      Mentions:   Ardath Albee   Social Media   Enterprise

    10. Mashable: Latest 28 News Updates - including “Large Hadron ...

      Explore Daily News Blog (Mar 31 2010)

      Mashable: Latest 28 News Updates - including “Large Hadron ... ...ndroid, PC and Mac and now the iPad! Kobo released a sneak peek of Kobo for the iPad on its company blog. Kobo’s not sure if the app will make it into the store on launch day, but you can check out what s......, then closed it down and implemented it.” The team also uses Harvest (time tracking) and Highrise (CRM) to keep track of complex consulting hours and ... (Read Full Article)

      Mentions:   Intel   Chris Brogan   Seattle

    11. Thought Leadership – Better for inbound/organic or outbound ...

      Explore Thinking to Win (Feb 25 2010)

      ...ord of generating demand, penetrating new markets and maximizing the pipeline. Expert at leveraging CRM and marketing automation technology to nurture leads at all points of the ... I have read a lot of ......ought leadership content is great for  inbound marketing, particularly if the article, white paper, blog post, etc. is focused on a “hot” topic or need.   In the same vein, the prevailing notion is that t... (Read Full Article)

      Mentions:   CRM   B2B   Blog

    12. Groundswell as Good Example of Thought Leadership « Thinking to Win

      Explore Thinking to Win (Feb 12 2010)

      ...ord of generating demand, penetrating new markets and maximizing the pipeline. Expert at leveraging CRM and marketing automation technology to nurture leads at all points of the ... The other day a senio......y Forrester has had a few issues around the Groundswell itself.  I encourage you to read the recent blog posting by a VP at Forrester about the issue.  It could serve you well if your firm confronts backl... (Read Full Article)

      Mentions:   Forrester Research   Social Media   CRM

    13. The Marketing Hipster Dictionary-a Guest Post from Funnelholic ...

      Explore Marketfish (Feb 1 2010)

      The Marketing Hipster Dictionary-a Guest Post from Funnelholic ... ...ionary. When we started, I just wanted to create a post with some definitions of terms used in this blog and in the marketing space in general. Then we started having fun with some “originals.” Before I g......d below, you are a marketing hipster. 2.    Lead qualification: People (with headsets), automation (CRM and marketing automation – yes, marketing automation) and process dedicated to contacting leads and... (Read Full Article)

      Mentions:   Google   PowerPoint   Social Media

    14. What's Behind the Rise of Content Marketing? « Propelling Brands

      Explore Propelling Brands (Jan 27 2010)

      What's Behind the Rise of Content Marketing? « Propelling Brands ...rldwide Marketing for Lumension, commented on this in a recent interview on the Savvy B2B Marketing blog: ompanies have to engage differently with prospects. They have to stop focusing on the sales cycle ......sophistication of platforms now available to marketing organizations — particularly the coupling of CRM and marketing automation — enable us to power this pattern of mass one-to-one marketing in a scalab... (Read Full Article)

      Mentions:   London   Charlene Li   CRM

    15. The Measurement Standard: Blog Edition: Thought Leader Measurement ...

      Explore KDPaine's PR Measurement Blog (Jan 22 2010)

      The Measurement Standard: Blog Edition: Thought Leader Measurement ... ...dership programs is anything but simple. Ideally, an organization would have a sophisticated enough CRM system to track any leads generated from the speech or blog, all the way through to purchase. Lacking such a system, corporate communications types are increas... (Read Full Article)

      Mentions:   Google   CRM   Blog

    16. Twitter as a Marketing Tool

      Explore The Business Image (Nov 6 2009)

      Twitter as a Marketing Tool ... book on Amazon before buying, looked at the seller ratings on eBay, or clicked through a link on a blog post, you know just how powerful these peer influences can be. One of the most powerful these days ......vity generated by Twitter can be tracked. One way we do this is integrating the conversation into a CRM tool. We follow clients and prospects, and put their Twitter activity directly into ... (Read Full Article)

      Mentions:   Google   Social Media   Facebook

    17. 5 Steps to a Customer Intelligence Program « TheMarketingMojo

      Explore TheMarketingMojo (Sep 29 2009)

      ... learning more about inbound marketing, check out some of the thought leadership at HubSpot: http://blog.hubspot.com/blog/tabid/6307/bid/2989/Outbound-vs-Inbound-Marketing.aspx ... 5 Steps to a Customer Intelligence Progr......countable. For the seasoned marketer this will ring familiar. Harkening back to the early days of CRM, there have been camps trumpeting the benefits and possibilities for data infused customer engageme... (Read Full Article)

      Mentions:   Peter Drucker   Seth Godin   HubSpot

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