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  1. Articles mentioning both Derek Edmond and Google Analytics

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    1. 'Digging deeper' with social media | Ip Marketing Advisor

      Explore IP Marketing Advisor (Aug 3 2010)

      Derek Edmond, a managing partner at Waltham, MA-based B2B marketing firm KoMarketing Associates, suggests using...... site? These are the questions analytics tools help you to answer.” Edmond advises using tools like Google Analytics, Omniture, or Marketo to measure the quality of your traffic and put conversion methods in place. H... (Read Full Article)

      Mentions:   Waltham   Social Media   Google Analytics

    2. Kevin L. Brown: How to Use Social Media for B2B Marketing

      Explore Kevin L. Brown (Jul 30 2010)

      ...ess owners or certain employees that you are looking for? Where are they getting their information? Derek Edmond, a managing partner at Waltham, Mass.-based B2B marketing firm KoMarketing Associates, suggests usi...... site? These are the questions analytics tools help you to answer." Edmond advises using tools like Google Analytics, Omniture, or Marketo to measure the quality of your traffic and put conversion methods in place. H... (Read Full Article)

      Mentions:   Google   Waltham   Social Media

    3. How to Use Social Media for B2B Marketing

      Explore inc.com (Jul 29 2010)

      ...ess owners or certain employees that you are looking for? Where are they getting their information? Derek Edmond, a managing partner at Waltham, Mass.-based B2B marketing firm KoMarketing Associates, suggests usi...... site? These are the questions analytics tools help you to answer." Edmond advises using tools like Google Analytics, Omniture, or Marketo to measure the quality of your traffic and put conversion methods in place. H... (Read Full Article)

      Mentions:   Google   Waltham   Social Media

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