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How Relevant Marketing Content Helps B2B Branding | Industrial ...
Explore Industrial Marketing Today (Jun 29 2010)
...ty that can protect them against lower-priced competitors. Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” He ends his post by asking, “Would Dupont’s shareholder value be the same today if it had not made consumers aware of nylon, Lycra, , Stai... (Read Full Article)
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How Relevant Content Helps B2B Branding | The Customer Collective
Explore The Customer Collective (Jun 29 2010)
...ty that can protect them against lower-priced competitors. Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” He ends his post by asking, “Would Dupont’s shareholder value be the same today if it had not made consumers aware of nylon, Lycra, [Teflon] ... (Read Full Article)
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