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  1. Articles mentioning both Eccolo Media and B2B

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    1. Small Business News: The White Paper Overview

      Explore Small Business News, Tips, Advice (Oct 1 2010)

      Small Business News: The White Paper Overview ...e paper remains king, especially when it comes to converting prospects to clients and buyers in the B2B software industry. Still, it’s not quite the same white paper as it turns out: shorter, tighter, mo...... white paper campaign if you already have one or to start one if you don’t. In fact, the survey by Eccolo Media suggests 83 percent of respondents found white papers “moderately to extremely ... (Read Full Article)

      Mentions:   Larry Chase   HubSpot   B2B

    2. White Papers Do Still Matter

      Explore Magnificent Publications (Jul 18 2010)

      White Papers Do Still Matter ...tremely influential when making final purchasing decisions, and 89% passing them along to others. - Eccolo Media 2009 B2B Technology Collateral Survey Report 3. Trial software and white papers are the most utilized, and a... (Read Full Article)

      Mentions:   TechWeb   B2B   Blog

    3. Where the Pros Reveal Their White Paper Marketing Secrets

      Explore WhitePaperSource (Dec 28 2009)

      Where the Pros Reveal Their White Paper Marketing Secrets ...lly effective in a down economy.” White Papers Influence Decision Making A September 2009 survey by Eccolo Media supports Stelzner’s comments. In the study, which polled 501 executives involved in B2B technology purchases, 84% rated white papers as moderately to extremely influential in purchasing d... (Read Full Article)

      Mentions:   Brian Carroll   Ardath Albee   Social Media

    4. A Unified Theory of Marketing Communications, Marketing, Sales ...

      Explore High-Tech Communicator (Nov 2 2009)

      ...s Cycle. Instead of ending the sales and marketing process when the customer purchases the product, B2B sales and marketing departments should remain involved with the customer until customer is able......These case studies make a huge difference in the early stages of the sales cycle. A recent study by Eccolo Media found that collateral was most influential during the awareness stage of the sales cycle and that ... (Read Full Article)

      Mentions:   Service   Marketing Communications   Britton Manasco

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