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  1. Articles mentioning both Eccolo Media and Blog

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    1. Small Business News: The White Paper Overview

      Explore Small Business News, Tips, Advice (Oct 1 2010)

      Small Business News: The White Paper Overview ...t about business now? Here are some basics for creating a white paper that generates leads. HubSpot Blog Innovation How to reengineer the white paper. Bob Buday and Tim Parker describe white papers as “a ...... white paper campaign if you already have one or to start one if you don’t. In fact, the survey by Eccolo Media suggests 83 percent of respondents found white papers “moderately to extremely influential ... (Read Full Article)

      Mentions:   Larry Chase   HubSpot   B2B

    2. White Papers Do Still Matter

      Explore Magnificent Publications (Jul 18 2010)

      White Papers Do Still Matter ...Tilton calendar icon July 18, 2010 Reprinted with the author’s permission from Savvy B2B Marketing Blog. Paul Dunay of Avaya recently wrote a provocative post that fired up lots of folks. In Is The White......tremely influential when making final purchasing decisions, and 89% passing them along to others. - Eccolo Media 2009 B2B Technology Collateral Survey Report 3. Trial software and white papers are the most utiliz... (Read Full Article)

      Mentions:   TechWeb   B2B   Blog

    3. Marketing Intelligently: One powerful marketing tool that shouldn ...

      Explore Marketing Intelligently (Nov 16 2009)

      ... papers. Their readership and influence beats out many other forms of content marketing: A study by Eccolo Media in November 2009 found white papers were considered the most influential form of business collatera......purposed after the live event for prospecting, customer service and for further lead generation). - Blog about the paper (the average blog attracts 55% more visitors and gets indexed 434% more by search engines than a traditional website,... (Read Full Article)

      Mentions:   Blog   Thought Leader   Content Marketing

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