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  1. Articles mentioning both Eccolo Media and Thought Leader

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    1. Small Business News: The White Paper Overview

      Explore Small Business News, Tips, Advice (Oct 1 2010)

      Small Business News: The White Paper Overview Bob Buday and Tim Parker describe white papers as “a key piece of the thought leadership marketing mix.” They've created a new micro site with additional ... Small Business News: The White...... white paper campaign if you already have one or to start one if you don’t. In fact, the survey by Eccolo Media suggests 83 percent of respondents found white papers “moderately to extremely influential” when ... (Read Full Article)

      Mentions:   Larry Chase   HubSpot   B2B

    2. White Papers Do Still Matter

      Explore Magnificent Publications (Jul 18 2010)

      White Papers Do Still Matter ...es to white papers. ... To find out more about how she can help you educate prospects, demonstrate thought leadership, and ratchet up the results of lead-nurturing campaigns, visit Ten Ton Marketing. Share and Enjoy: ......tremely influential when making final purchasing decisions, and 89% passing them along to others. - Eccolo Media 2009 B2B Technology Collateral Survey Report 3. Trial software and white papers are the most utiliz... (Read Full Article)

      Mentions:   TechWeb   B2B   Blog

    3. Where the Pros Reveal Their White Paper Marketing Secrets

      Explore WhitePaperSource (Dec 28 2009)

      Where the Pros Reveal Their White Paper Marketing Secrets ... white ... “Without costly ads or fancy designs, white papers are saving businesses by establishing thought leadership, attracting steady streams of quality leads and helping businesses close deals,” says Stelzner. .........lly effective in a down economy.” White Papers Influence Decision Making A September 2009 survey by Eccolo Media supports Stelzner’s comments. In the study, which polled 501 executives involved in B2B technology ... (Read Full Article)

      Mentions:   Brian Carroll   Ardath Albee   Social Media

    4. Marketing Intelligently: One powerful marketing tool that shouldn ...

      Explore Marketing Intelligently (Nov 16 2009)

      ...have seen companies use white papers extremely successfully to enhance their brand by demonstrating thought leadership. ... By providing insight that helps the reader better comprehend their problems or challenges and ...... papers. Their readership and influence beats out many other forms of content marketing: A study by Eccolo Media in November 2009 found white papers were considered the most influential form of business collatera... (Read Full Article)

      Mentions:   Blog   Thought Leader   Content Marketing

    5. A Unified Theory of Marketing Communications, Marketing, Sales ...

      Explore High-Tech Communicator (Nov 2 2009)

      ...uch as market surveys. With this deep customer insight, companies can then develop highly relevant thought leadership that addresses customer problems. Moreover, because the thought leadership is based on discussions and insights with real customers, companies have access to the real-world ......These case studies make a huge difference in the early stages of the sales cycle. A recent study by Eccolo Media found that collateral was most influential during the ... (Read Full Article)

      Mentions:   Service   Marketing Communications   Britton Manasco

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