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  1. Articles mentioning both Economics Intelligence Unit and B2B

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    1. 3 Ways to Develop B2B Thought Leadership

      Explore b2binbound.com (Aug 5 2010)

      3 Ways to Develop B2B Thought Leadership I wrote about thought leadership content and a study by the Economics Intelligence Unit reported by Marketo.com which found: 56% of B2B marketing executives stated "Positioning our company as a thought leader" as their top objective. .... (Read Full Article)

      Mentions:   New York Times   B2B   Thought Leader

    2. B2B Marketing: Thought Leadership Rules All | thomasrozof.com

      Explore Thomas Rozof (Jul 30 2010)

      ...couple primary objectives:  Building new business and becoming a thought leader. According a recent Economics Intelligence Unit study, 56% of B2B marketing execs state that “positioning our company as a thought leader is a top objective”.  1/3 o... (Read Full Article)

      Mentions:   Social Media   B2B   Thought Leader

    3. What kind of content marketing business are you in?

      Explore b2binbound.com (Jul 13 2010)

      What kind of content marketing business are you in? In a recent Economics Intelligence Unit study reported by Marketo.com (Why Thought Leadership Rules the B2B World), 56% of B2B marketing executives stated "Positioning our company as a thought leader" as their top objective. .... (Read Full Article)

      Mentions:   B2B   Thought Leader   Content Marketing

    4. Why Thought Leadership Rules B2B Marketing — e1evation, llc

      Explore e1evation, llc (Jun 10 2010)

      Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. ......xecutives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. In addition, a third of respondents felt thought leadership would be the best way for provid... (Read Full Article)

      Mentions:   CRM   B2B   Thought Leader

    5. Why Thought Leadership Rules the B2B World | Social Business Book

      Explore Social Business Book (Jun 9 2010)

      ...ay for providers to market services in next 3-5 years. But why is thought leadership dominating the B2B marketing world? In a world of generating leads and ... Social Business Book Just another WordPress... (Read Full Article)

      Mentions:   Google   Social Media   Enterprise

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