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  1. Articles mentioning both Economics Intelligence Unit and Social Media

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    1. B2B Marketing: Thought Leadership Rules All | thomasrozof.com

      Explore Thomas Rozof (Jul 30 2010)

      ...ving that B2B marketing is churning up results with thought leadership and content marketing within social media. Top B2B marketers know that there are a couple primary objectives:  Building new business and beco......couple primary objectives:  Building new business and becoming a thought leader. According a recent Economics Intelligence Unit study, 56% of B2B marketing execs state that “positioning our company as a thought leader is a top ... (Read Full Article)

      Mentions:   Social Media   B2B   Thought Leader

    2. Why Thought Leadership Rules the B2B World | Social Business Book

      Explore Social Business Book (Jun 9 2010)

      In addition, a third of respondents felt thought leadership would be the best way for providers to market services in next 3-5 years. But why is thought leadership dominating the B2B marketing world? In a world of generating leads and ... (Read Full Article)

      Mentions:   Google   Social Media   Enterprise

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