None

  1. Articles mentioning both Economics Intelligence Unit and Thought Leader

    1-5 of 5

    1. 3 Ways to Develop B2B Thought Leadership

      Explore b2binbound.com (Aug 5 2010)

      3 Ways to Develop B2B Thought Leadership I wrote about thought leadership content and a study by the Economics Intelligence Unit reported by Marketo.com which found: 56% of B2B marketing executives stated "Positioning our compan......ed by Marketo.com which found: 56% of B2B marketing executives stated "Positioning our company as a thought leader" as their top objective. ... Share your experience with solving common issues in a creative way. Sh... (Read Full Article)

      Mentions:   New York Times   B2B   Thought Leader

    2. B2B Marketing: Thought Leadership Rules All | thomasrozof.com

      Explore Thomas Rozof (Jul 30 2010)

      ...2B marketers know that there are a couple primary objectives:  Building new business and becoming a thought leader. According a recent Economics Intelligence Unit study, 56% of B2B marketing execs state that “positioning our company as a thought leader is a top objective”.  1/3 of those who responded also stated that they felt thought leadership was the key to marketing their services over the next 5 years. So why ... (Read Full Article)

      Mentions:   Social Media   B2B   Thought Leader

    3. What kind of content marketing business are you in?

      Explore b2binbound.com (Jul 13 2010)

      What kind of content marketing business are you in? In a recent Economics Intelligence Unit study reported by Marketo.com (Why Thought Leadership Rules the B2B World), 56% of B2B marketing executives stated "Positioning our company as a thought leader" as their top objective. ... It seems to me to be a lot about positioning. Where you're coming from... (Read Full Article)

      Mentions:   B2B   Thought Leader   Content Marketing

    4. Why Thought Leadership Rules B2B Marketing — e1evation, llc

      Explore e1evation, llc (Jun 10 2010)

      ...10, 2010 Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. In addition, a third of respondents felt thought leadership would be the best way for providers to market services in next 3-5 years. But why is thought ... (Read Full Article)

      Mentions:   CRM   B2B   Thought Leader

    5. Why Thought Leadership Rules the B2B World | Social Business Book

      Explore Social Business Book (Jun 9 2010)

      ... PR, Social Media, Twitter, business, search, social networks, software, study, tech, work » Why Thought Leadership Rules the B2B World Why Thought Leadership Rules the B2B World Posted on June 9, 2010 by Rebecca Lieb 0 Comments - Leave a comment! Top B2B m......mment! Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader . 56% of B2B marketing executives stated “positioning our company as ... (Read Full Article)

      Mentions:   Google   Social Media   Enterprise

    6. 1-5 of 5