...would say this: and this: Social Media-Driven Word of Mouth Matters Most Why do brands want lots of Facebook fans? To simply market directly to them or is it to leverage their social graph? The latter of cour......rstated endorsement might be more powerful than if I simply shouted "I love Zara's" in a blog post. Emanuel Rosen touches on this in his book, Anatomy of Buzz Revisited, where ... (Read Full Article)