Is Twitter for Business Even Worth the Trouble | social crm ...

Explore convinceandconvert.com (Aug 12 2010)

...rate will yield a healthy ROI, Twitter makes sense even from a siloed "strictly sales" perspective. Content marketing is a whole 'nother ... Is Twitter for Business Even Worth the Trouble? * August 12th, 2010 | Writte......t Is Twitter for Business Even Worth the Trouble? This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were th... (Read Full Article)

Comment Mentions:   Forrester Research   Illinois   Facebook

What Are the Keys to Finding Success with B2B Content Marketing ...

Explore silverpop.com (Feb 5 2010)

...r is more empowered and in control than ever before — is pushing marketers to adopt new approaches. Content marketing is just such a new approach, emerging as a new set of best practices. ... Promotion of your content......rospect acquisition and for nurturing buyers through the purchase process,” comments Laura Ramos of Forrester in the whitepaper, “How Managing Leads Pays Off In A Stronger, More Qualified Pipeline.” And cons... (Read Full Article)

Comment Mentions:   Forrester Research   B2B   Blog

Top 5 Inbound Marketing Articles of the Week: Location-Based Marketing

Explore Internet Marketing Blog (Feb 5 2010)

...mn! I Wish I'd Thought of That! Andy's post quickly discusses his dismay at the results of a recent Forrester survey about measuring social media marketing, which highlight that none of the marketers surveyed ...... Author: Kipp Bodnar of Social Media B2B Online video can be a fun and interactive addition to your content marketing mix.  Kipp's article communicates Social Media B2B's best advice for producing and ... (Read Full Article)

Comment Mentions:   Forrester Research   Kipp Bodnar   Social Media