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  1. Articles mentioning both Gartner and B2B

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    1. B2B Marketing Automation gathers steam

      Explore businessesgrow.com (Nov 12 2010)

      B2B Marketing Automation gathers steam ...ing campaigns and lead nurturing can build relationships with buyers during a longer sales process. B2B sales processes are becoming “consumerized.“ According to Peter Sondergaard, SVP at Gartner, consumerization is a significant trend that will affect enterprise IT purchasing this decade and b... (Read Full Article)

      Mentions:   Gartner   ROI   CRM

    2. Importance of Mobile Strategy in B2B Marketing Mix | Social Media B2B

      Explore Social Media B2B (May 24 2010)

      ...small businesses as it is for enterprise-size businesses. Related posts: 1. Mobile Apps Are The New B2B Web Sites With the announcement of Apple’s new tablet device mobile... 2. 3 B2B Mobile Trends To Watch In 2010 Recently Gartner, the respected analyst organization, released their predictions... (Read Full Article)

      Mentions:   Boston   Gartner   Apple

    3. Thought Leadership Marketing: A New Marketing Field? | Canadian ...

      Explore Canadian Marketing Blog (Feb 16 2010)

      ... company’s offering for the chosen target audience". The article went on to give some interesting B2B examples, and of course, to link to their own thought leadership, a Gartner report called "Marketing Essentials: How to Use Thought Leadership Marketing for IT Services Provid... (Read Full Article)

      Mentions:   Gartner   B2B   Thought Leader

    4. Thought Leadership now on the top level nav bar! « Thinking to Win

      Explore Thinking to Win (Feb 15 2010)

      Experienced B2B Marketing Professional with a track record of generating demand, penetrating new markets and maximi......ith their marketing and business strategy.  I alluded to this “disconnect” in earlier posting about Gartner’s attempt to define thought leadership. It would truly be sad if  readers looking for deep thought ... (Read Full Article)

      Mentions:   Gartner   CRM   B2B

    5. Ideas that Sell: Does Thought Leadership Really Drive Revenue ...

      Explore B2B Bliss » PR for Thought Leaders (Feb 9 2010)

      Ideas that Sell: Does Thought Leadership Really Drive Revenue ... ...results you get; this past Friday, the topic generated nearly 50 tweets in the span of an hour. For B2B marketers – especially those of us who work with consulting firms, accounting firms increase-ecomme......to client in the expectation that the client will use your expertise and services.” According to Gartner, Thought Leadership is a company’s sampling program. Just as packaged goods companies encourage... (Read Full Article)

      Mentions:   Gartner   Seth Godin   B2B

    6. On pedants and dilettantes, gurus and gravitas » B2B Bliss

      Explore B2B Bliss » PR for Thought Leaders (Feb 3 2010)

      On pedants and dilettantes, gurus and gravitas » B2B Bliss ... the best way to communicate the individual’s expertise, as well as his or her care factor. Monday, Gartner issued a press release titled: “Once the reserve of Large Consultancy Firms, Thought Leadership Is ......ng. Most of us know what search firms and law firms and investment banks do. But in the trifecta of B2B service marketing – the brand, the service and the people – it’s the people, and their ... (Read Full Article)

      Mentions:   Gartner   B2B   Blog

    7. Creating content that generates awareness and demand « Doherty ...

      Explore DohertyWhite (Jan 25 2010)

      ...s their preferred solution provider. In the last post I highlighted advice from the MarketingSherpa B2B Lead Generation Handbook on the ‘information need’ phases through which buyers move as they begin t...... hire someone to prepare a paper for you or else pay to re-use a paper from a research firm such as Gartner or Forrester * Case studies and success stories – case studies help explain the application of yo... (Read Full Article)

      Mentions:   Forrester Research   Gartner   MarketingSherpa

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