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  1. Articles mentioning both Google Analytics and B2B

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    1. 100+ Upcoming Social Media & Tech Events

      Explore 365online.nu (Aug 30 2010)

      ...oft, IBM, Nokia and Citrix have launched new products at DEMO. DEMO Fall 2010 will showcase the top B2B, B2C and vertical innovations coming to market—innovations on track to evolve or disrupt the ma......sions include blogging strategy, social CRM, social monitoring, email & mobile marketing, best of Google Analytics, SEO tactics and special focus on Wordpress websites for businesses. These are no-nonsense, intensi... (Read Full Article)

      Mentions:   Intel   Kodak   Motorola

    2. 'Digging deeper' with social media | Ip Marketing Advisor

      Explore IP Marketing Advisor (Aug 3 2010)

      Derek Edmond, a managing partner at Waltham, MA-based B2B marketing firm KoMarketing Associates, suggests using the search function that most social media si...... site? These are the questions analytics tools help you to answer.” Edmond advises using tools like Google Analytics, Omniture, or Marketo to measure the quality of your traffic and put conversion methods in place. H... (Read Full Article)

      Mentions:   Waltham   Social Media   Google Analytics

    3. Kevin L. Brown: How to Use Social Media for B2B Marketing

      Explore Kevin L. Brown (Jul 30 2010)

      ...cially when you're involved in areas of retail and trade. The truth is, using social media for your B2B efforts isn't much different from marketing to consumers. It's just a matter of shifting your focus...... site? These are the questions analytics tools help you to answer." Edmond advises using tools like Google Analytics, Omniture, or Marketo to measure the quality of your traffic and put conversion methods ... (Read Full Article)

      Mentions:   Google   Waltham   Social Media

    4. How to Use Social Media for B2B Marketing

      Explore inc.com (Jul 29 2010)

      ...cially when you're involved in areas of retail and trade. The truth is, using social media for your B2B efforts isn't much different from marketing to consumers. It's just a matter of shifting your focus...... site? These are the questions analytics tools help you to answer." Edmond advises using tools like Google Analytics, Omniture, or Marketo to measure the quality of your traffic and put conversion methods ... (Read Full Article)

      Mentions:   Google   Waltham   Social Media

    5. Web Analytics & Marketing Automation: Why Businesses Need Both

      Explore b2bbloggers.com (Mar 2 2010)

      Web Analytics & Marketing Automation: Why Businesses Need Both An explanation of the role of web analytics in the context of this brave new world of b2b marketing automation. ... From this point on, you may want to segment out the web traffic of these......ur web properties. You typically get very high level data and no IP information with a service like Google Analytics, but you can drill down to the individual with services such as Webtrends and Omniture ... (Read Full Article)

      Mentions:   Social Media   Google Analytics   CRM

    6. Key Google Analytics Metrics

      Explore newfangled.com (Oct 2 2009)

      Key Google Analytics Metrics ...s A client recently asked me what I thought the key 3-5 metrics are that he should be focusing his Google Analytics reviews on. The following was essentially the answer I gave him: I think that the most important me......portant metrics to track on a routine basis would vary depending upon the type of business, but for B2B service companies like ours and most of our clients, I'd ... (Read Full Article)

      Mentions:   Google   Google Analytics   B2B

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