1. Articles mentioning both Google and B2B

    1-24 of 59 // 1 2 3 »

    1. Curated Stories November 17, 2010

      Explore greggmorris.com (Nov 17 2010)

      Curated Stories November 17, 2010 Not too long ago, I attended Silverpop's B2B Marketing University in Washington DC – a really educational and enjoyable experience – and the top......n an attracti… Last week, after we learned that Facebook had poached a Foursquare engineer and that Google had to give an employee $3.5 million worth of stock so it would not go to Facebook, we asked: What ... (Read Full Article)

      Comment Mentions:   Google   Robert Scoble   New York Times

    2. I don't want to lose you! | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Nov 12 2010)

      ... nothing without community. I'm going to follow this post up immediately with some ... Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * Contact Me * About You are here: Home / Uncategorized / I don’t want to lose you! I don’t ......nd it’s starting to stink. I noticed the other day that it comes up right next to my new website in Google search when ... (Read Full Article)

      Comment Mentions:   Google   B2B   Blog

    3. If Yahoo Fails Marketers Lose

      Explore MediaPost (Oct 28 2010)

      If Yahoo Fails Marketers Lose And 70% of respondent have incorporated some kind of social media tools into their B2B marketing strategy. LinkedIn and Twitter are the most common, ... The industry faces a quandary. Th......ments, my personal opinion sides on the hope he's correct because the world needs choice, more than Google and Microsoft Bing. Portals like Yahoo will play a larger role for marketers in the future, even wi... (Read Full Article)

      Comment Mentions:   Google   Long Beach   Yahoo

    4. 3 Reasons Blogging is Good for Business

      Explore Juice Marketing (Oct 7 2010)

      ...riter), you might be asking yourself, “Remind me again why this is good for business?” Here’s why … Google Likes Fresh Content Simply put, a blog improves search visibility for your website because the cont......nversations” What was once just an online diary for personal use has become a critically important B2B marketing tool. But it takes time for your blog to get noticed, be indexed on search engines, and ... (Read Full Article)

      Comment Mentions:   Google   B2B   Blog

    5. Business 2 Business Marketing

      Explore Creating An Online Business Info (Sep 21 2010)

      Business 2 Business Marketing ... Engines form the backbone of the information based online market. With most of the people going to Google or some other search engines a suitable position on search engine results is what is every B2B marketer vies for. But easier said than done, search engines are a tough nut to crack even for the ... (Read Full Article)

      Comment Mentions:   Google   Social Media   ROI

    6. Blogger Read More | onlinejournal

      Explore Deine Community mit Blog (Aug 12 2010)

      Blogger Read More | onlinejournal ...ocial interaction, relationship building and the ... Demand or lead generation is the Holy Grail of B2B marketing. Your business blog can become the most productive source of high-quality leads. Optimize......easurable reasons to blog: 1. Search Engine Optimization (SEO) Fresh Content + Search Engines (read Google) = More Qualified Traffic that Converts Well. This is a simple but undeniable formula for success w... (Read Full Article)

      Comment Mentions:   Google   ROI   B2B

    7. The State of Online B2B Marketing: What Lies Beneath

      Explore online_trends (Aug 11 2010)

      ...eneration (48.9%), customer feedback (45.7%) and advertising on sites (34.7%). (Source) + 93% of B2B buyers use a search engine such as Google to begin the buying process + 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C + 7... (Read Full Article)

      Comment Mentions:   Google   Social Media   HubSpot

    8. Online Marketing Trends: The State of Online B2B Marketing: What ...

      Explore Online Marketing Trends (Aug 11 2010)

      Online Marketing Trends: The State of Online B2B Marketing: What ... ...d generation (48.9%), customer feedback (45.7%) and advertising on sites (34.7%). (Source) * 93% of B2B buyers use a search engine such as Google to begin the buying process * 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C * 7... (Read Full Article)

      Comment Mentions:   Google   Social Media   HubSpot

    9. Where There's Jargon, There's Parody « IMPROVing B2B Marketing and ...

      Explore kathyklotzguest.wordpress.com (Aug 4 2010)

      ...atural way further erodes company thought leadership and credibility. It’s bad enough when you do a Google search for social media expert, everyone and their dog surfaces, now add to that the lack of clear ... (Read Full Article)

      Comment Mentions:   Google   Social Media   B2B

    10. 3 Key Developments in B2B Buyer Behavior at SMB Marketing Blog

      Explore b2b-marketingblog.com (Aug 3 2010)

      3 Key Developments in B2B Buyer Behavior at SMB Marketing Blog ...this guide to thought leadership and learn how incorporating thought leadership marketing into your B2B marketing efforts can get you astounding results. In this dynamic social media driven world, it is ......d by chief executives themselves. According to a 2009 Report by Forbes Insights in association with Google, more than half of C-suite executives prefer to locate information themselves instead of delegati... (Read Full Article)

      Comment Mentions:   Google   Social Media   B2B

    11. Kevin L. Brown: How to Use Social Media for B2B Marketing

      Explore Kevin L. Brown (Jul 30 2010)

      ...cially when you're involved in areas of retail and trade. The truth is, using social media for your B2B efforts isn't much different from marketing to consumers. It's just a matter of shifting your focus......u should also be monitoring what people are saying about your company by setting up an account with Google Alerts and searching social media sites with tools like Radian6, Salesforce.com or ... (Read Full Article)

      Comment Mentions:   Google   Waltham   Social Media

    12. How to Use Social Media for B2B Marketing

      Explore inc.com (Jul 29 2010)

      ...cially when you're involved in areas of retail and trade. The truth is, using social media for your B2B efforts isn't much different from marketing to consumers. It's just a matter of shifting your focus......u should also be monitoring what people are saying about your company by setting up an account with Google Alerts and searching social media sites with tools like Radian6, Salesforce.com or ... (Read Full Article)

      Comment Mentions:   Google   Waltham   Social Media

    13. Blank Journals « 911 Blogger

      Explore 911 Blogger (Jul 28 2010)

      Blank Journals « 911 Blogger ...als to have and a business blog is very good at achieving all those objectives. However, you are a b2b technical or industrial marketer who lives and dies by leads and sales. Your company is matrix-driv......easurable reasons to blog: 1. Search Engine Optimization (SEO) Fresh Content + Search Engines (read Google) = More Qualified Traffic that Converts Well. This is a simple but undeniable formula for success w... (Read Full Article)

      Comment Mentions:   Google   ROI   B2B

    14. How to Nurture The Great Unknown Leads | B2B Marketing Insider

      Explore B2B Marketing Insider (Jul 27 2010)

      How to Nurture The Great Unknown Leads | B2B Marketing Insider ...r Blog on Content Marketing In a previous post on Paid Search, I reviewed a study by TechTarget and Google that highlighted one of the main challenges in demand generation for the B2B Marketer: inaccurate contact details. But there is tremendous value in these contacts as they are t... (Read Full Article)

      Comment Mentions:   Google   Social Media   B2B

    15. Group Blogs – #blogchat recap and transcript – 07/11/10

      Explore Sue Anne Reed (Jul 13 2010)

      ... fearlesscomp: I'm the Fearless Competitor, B2B Marketing guru http://www.fearlesscompetitor.com. Big fan of MarketingProfs too. #blogchat; lttsnyd...... reflect the no. of employees that would do it well! #blogchat zkellyq: @TMichaelRogers True. Using Google docs/sharing now. Just wanted more functionality and integration. #blogchat jesseluna: At previous ... (Read Full Article)

      Comment Mentions:   Google   Kodak   Tom Peters

    16. Big Company. Personal Touch. | B2B Social Media Blog

      Explore internetviz.com (Jul 8 2010)

      Big Company. Personal Touch. | B2B Social Media Blog ...ich leads to business opportunities. .... This is a wonderful success story about social media and B2B marketing. In my world of industrial marketing, clients are still questioning the true value of soc...... within seconds. Add the answers to Facebook, LinkedIn, blogs and other social media resources, and Google and other search engines will pull them up. The company is in the business of services, which isn’t... (Read Full Article)

      Comment Mentions:   Google   Social Media   Facebook

    17. Content Marketing: Definitions of Curation & Context | Tolly Blog

      Explore Tolly (Jul 1 2010)

      Content Marketing: Definitions of Curation & Context | Tolly Blog ...ally big issue with content curation. If you’re a big company and trying to do this, and you have a B2B section, a B2C section, 15 products in 25 markets, in 58 countries, what do we do? Do we have 58 fe......rketing toolbox as is creation. We need both…and curation doesn’t work without creation (much like Google trying to save the newspapers because they need great ... (Read Full Article)

      Comment Mentions:   Google   Erik Qualman   Social Media

    18. 11 Reasons Why Big Law Should Experiment with Social Media (Part 1 ...

      Explore B2B Bliss » PR for Thought Leaders (Jun 30 2010)

      11 Reasons Why Big Law Should Experiment with Social Media (Part 1 ... ...on, if you'd like a deeper dive: In the meantime, here are my first 5 tips for getting started: ... B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. ... I recently gave a “Social M......rketing decisions based on what your exact peers are doing ... (Read Full Article)

      Comment Mentions:   Google   Elizabeth Sosnow   Social Media

    19. How Relevant Marketing Content Helps B2B Branding | Industrial ...

      Explore Industrial Marketing Today (Jun 29 2010)

      Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Most CEOs of manufacturing, engineering and technic......uying cycle), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. In the later stages... (Read Full Article)

      Comment Mentions:   Intel   Google   Microsoft

    20. How Relevant Content Helps B2B Branding | The Customer Collective

      Explore The Customer Collective (Jun 29 2010)

      Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Most CEOs of manufacturing, engineering and technic......uying cycle), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. In the later stages... (Read Full Article)

      Comment Mentions:   Intel   Google   Microsoft

    21. Social Media Doesn't Always Lead to Instant Click Conversions ...

      Explore Social Conversations (Jun 25 2010)

      Social Media Doesn't Always Lead to Instant Click Conversions ... ...in your social media marketing efforts for your company. Whether it’s a small business, a B2C or a B2B business, these fundamental concepts are what will support your social media marketing strategy, ma...... right they really seem to understand our industry very well”. The managing director now types into Google your company name, first he clicks on a PPC ad you have (by mistake), then backs up and clicks ... (Read Full Article)

      Comment Mentions:   Google   Social Media   Social Media ROI

    22. Content Marketing: Definitions of Curation & Context ...

      Explore Aggregate Blog on Internet Marketing (Jun 25 2010)

      Content Marketing: Definitions of Curation & Context ... ... 5 Search Terms at Online Marketing Blog – Including Pirates · The Power of Blogs & Social Media in B2B Marketing; Powered by Contextual ... Content Marketing: Definitions of Curation & Context content ......rketing toolbox as is creation. We need both…and curation doesn’t work without creation (much like Google trying to save the newspapers because they need great news to survive, but that is for another stor... (Read Full Article)

      Comment Mentions:   Google   Erik Qualman   Social Media

    23. Corporate Websites vs. Blogs - Similar Goals, Very Different Tools ...

      Explore B2B Marketing Blog, Social Media and SEO (Jun 23 2010)

      Corporate Websites vs. Blogs - Similar Goals, Very Different Tools ... Webbiquity | B2B Marketing Blog. Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation manage......s weekly – with fresh content. The search engines have always favored fresh content, particularly Google with its latest Caffeine release. Certainly standard websites can rank well in search, but a blog p... (Read Full Article)

      Comment Mentions:   Google   Social Media   B2B

    24. Content Marketing: 11 Thought Leaders on Curation & Context ...

      Explore Online Marketing Blog (Jun 22 2010)

      Content Marketing: 11 Thought Leaders on Curation & Context ... ... of others. ... Content Marketing: Definitions of Curation & Context Lee Odden on Jun 22nd, 2010 B2B, Content Marketing, Online Marketing Share content marketing Companies are realizing the value......rketing toolbox as is creation. We need both…and curation doesn’t work without creation (much like Google trying to save the newspapers because they need great news to survive, but that is for another stor... (Read Full Article)

      Comment Mentions:   Google   Erik Qualman   Social Media

    25. 1-24 of 59 // 1 2 3 »