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  1. Articles mentioning both Gordon Graham and Jonathan Kantor

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    1. Getting the most from white papers

      Explore BtoB Magazine (Aug 16 2010)

      ...hat’s king. As a marketing vehicle, white papers have evolved rapidly over the last few years, said Jonathan Kantor, principal at the White Paper Company and author of “Crafting White Paper 2.0” (LuLu Publishing, 20......e designed for an emotional appeal. A good white paper can build credibility quickly.” According to Gordon Graham, a b2b white paper expert and owner of White Paper Guy the best modern white ... (Read Full Article)

      Mentions:   Oracle   Ottawa   Jonathan Kantor

    2. Where the Pros Reveal Their White Paper Marketing Secrets

      Explore WhitePaperSource (Dec 28 2009)

      Where the Pros Reveal Their White Paper Marketing Secrets ...Bob Bly (The White Paper Marketing Handbook), Brian Carroll (Lead Generation for the Complex Sale), Jonathan Kantor (Crafting White Paper 2.0), Roger C. Parker (White Paper Design That Sells), Joe Pulizzi (Get Conte......l Konrath (Selling to Big Companies), Ardath Albee (eMarketing Strategies for the Complex Sale) and Gordon Graham, to mention a few. Tricks of the Trade Here’s a sampling of a few of the Summit sessions ... (Read Full Article)

      Mentions:   Brian Carroll   Ardath Albee   Social Media

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