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  1. Articles mentioning both Gordon Graham and Thought Leader

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    1. Getting the most from white papers

      Explore BtoB Magazine (Aug 16 2010)

      ...SAP giants like Oracle, and we'll never have their marketing budget,” Smith said. “So we've taken a thought leadership approach. ... Lori Smith, senior manager-corporation communications at Kinaxis in Ottawa, knows a t......e designed for an emotional appeal. A good white paper can build credibility quickly.” According to Gordon Graham, a b2b white paper expert and owner of White Paper Guy the best modern white papers are six-to-eigh... (Read Full Article)

      Mentions:   Oracle   Ottawa   Jonathan Kantor

    2. Where the Pros Reveal Their White Paper Marketing Secrets

      Explore WhitePaperSource (Dec 28 2009)

      Where the Pros Reveal Their White Paper Marketing Secrets ... white ... “Without costly ads or fancy designs, white papers are saving businesses by establishing thought leadership, attracting steady streams of quality leads and helping businesses close deals,” says Stelzner. .........l Konrath (Selling to Big Companies), Ardath Albee (eMarketing Strategies for the Complex Sale) and Gordon Graham, to mention a few. Tricks of the Trade Here’s a sampling of a few of the Summit sessions, where the... (Read Full Article)

      Mentions:   Brian Carroll   Ardath Albee   Social Media

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