1. Articles mentioning both HubSpot and B2B

    1-23 of 23

    1. Small Business News: The White Paper Overview | New Small Business ...

      Explore Events (Oct 1 2010)

      ...ad. Whart about business now? Here are some basics for creating a white paper that generates leads. HubSpot Blog How to reengineer the white paper. Bob Buday and Tim Parker describre white papers as “a key p...... paper remains king, especially when it comes to converting prospectrs to clients and buyers in the B2B software industry. Still, it’s not quite the same white paper as it turns out: shorter ... (Read Full Article)

      Comment Mentions:   Larry Chase   HubSpot   B2B

    2. Small Business News: The White Paper Overview

      Explore Small Business News, Tips, Advice (Oct 1 2010)

      Small Business News: The White Paper Overview ...oad. What about business now? Here are some basics for creating a white paper that generates leads. HubSpot Blog Innovation How to reengineer the white paper. Bob Buday and Tim Parker describe white papers a......e paper remains king, especially when it comes to converting prospects to clients and buyers in the B2B software industry. Still, it’s not quite the same white paper as it turns out: shorter, tighter ... (Read Full Article)

      Comment Mentions:   Larry Chase   HubSpot   B2B

    3. 100+ Upcoming Social Media & Tech Events

      Explore 365online.nu (Aug 30 2010)

      ...oft, IBM, Nokia and Citrix have launched new products at DEMO. DEMO Fall 2010 will showcase the top B2B, B2C and vertical innovations coming to market—innovations on track to evolve or disrupt the ma......ncluding Shiv Singh of Pepsi Co., The Brand Builder’s Olivier Blanchard, WholeFoods’s Marla Erwin, HubSpot’s Mike Volpe, Kellye Crane of Crane Communications and more. Register with promo code MASH and save... (Read Full Article)

      Comment Mentions:   Intel   Kodak   Motorola

    4. The State of Online B2B Marketing: What Lies Beneath

      Explore online_trends (Aug 11 2010)

      ...fewer said the same of LinkedIn, and just 35% considered Twitter effective. + In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effect... (Read Full Article)

      Comment Mentions:   Google   Social Media   HubSpot

    5. Online Marketing Trends: The State of Online B2B Marketing: What ...

      Explore Online Marketing Trends (Aug 11 2010)

      Online Marketing Trends: The State of Online B2B Marketing: What ... ...hat fewer said the same of LinkedIn, and just 35% considered Twitter effective. * In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effect... (Read Full Article)

      Comment Mentions:   Google   Social Media   HubSpot

    6. Inbound Marketing: An Important Strategy In A Downturn In Order To ...

      Explore Website Marketing Pros (Aug 3 2010)

      Inbound Marketing: An Important Strategy In A Downturn In Order To ... ...tiveness. Research confirming the 2009 budget switch from Outbound Marketing to Inbound Marketing A HubSpot survey on Inbound Marketing found an emphasis on Inbound Marketing techniques. SMEs are spending a ...... whereas Outbound Marketing averaged more than double at £145 cost per lead. Read my article “Top 6 B2B Cost Per Lead Campaign Metrics” to get more information about Lead Costs. More Web Marketing News A... (Read Full Article)

      Comment Mentions:   Yahoo   Social Media   HubSpot

    7. Group Blogs – #blogchat recap and transcript – 07/11/10

      Explore Sue Anne Reed (Jul 13 2010)

      ... fearlesscomp: I'm the Fearless Competitor, B2B Marketing guru http://www.fearlesscompetitor.com. Big fan of MarketingProfs too. #blogchat; lttsnyd......ficult to give example of multi-voice blog worth reading. georgiacast: Another group blog I enjoy: @HubSpot – so many smart marketers working in one place. #blogchat JPlovesCOTTON: Big difference in putting ... (Read Full Article)

      Comment Mentions:   Google   Kodak   Tom Peters

    8. Inbound Marketing: An Important Strategy In A Downturn In Order To ...

      Explore duet-media.com (Jun 30 2010)

      ...iveness. Research confirming the 2009 budget switch from Outbound Marketing to Inbound Marketing A HubSpot survey on Inbound Marketing found an emphasis on Inbound Marketing techniques. SMEs are spending a ...... whereas Outbound Marketing averaged more than double at £145 cost per lead. Read my article “Top 6 B2B Cost Per Lead Campaign Metrics” to get more information about Lead Costs. We are an “outsourced sal... (Read Full Article)

      Comment Mentions:   Yahoo   Social Media   HubSpot

    9. Matt Shaw's Open-Source Marketing Blog» Alternate Reality Games ...

      Explore Matt Shaw's Open (Jun 4 2010)

      Matt Shaw's Open-Source Marketing Blog» Alternate Reality Games ... ...ng this? (And, of course, why didn’t I think of that?) Recently I came across one such idea. HubSpot, thought leaders extraordinaires in the inbound marketing realm, recently became the first B2B business ever to launch an Alternate Reality Game (ARG) to promote their products. The premise is s... (Read Full Article)

      Comment Mentions:   HubSpot   Facebook   ROI

    10. Inbound Marketing: An Important Strategy In A Downturn In Order To ...

      Explore 2012 Doomsday Predictions (May 29 2010)

      ...tiveness. Research confirming the 2009 budget switch from Outbound Marketing to Inbound Marketing A HubSpot survey on Inbound Marketing found an emphasis on Inbound Marketing techniques. SMEs are spending a ...... whereas Outbound Marketing averaged more than double at £145 cost per lead. Read my article “Top 6 B2B Cost Per Lead Campaign Metrics” to get more information about Lead Costs. We are an ?outsourced sal... (Read Full Article)

      Comment Mentions:   Yahoo   Social Media   HubSpot

    11. LinkedIn launches the “company follow” feature « Tanmay Saraykar's ...

      Explore tanmaysblog.wordpress.com (Apr 30 2010)

      ...aykar's Blog about thought leadership in web marketing ... I think this feature is essential from a B2B marketing perspective and no so much from a B2C angle. It will be interesting to see how people and...... Let’s take a look at what this will do. BTW, you can read about this on the LinkedIn blog also and Hubspot’s commentary on it. Why would one follow a company ... (Read Full Article)

      Comment Mentions:   HubSpot   Facebook   B2B

    12. Social Media for small biz leads to interaction w/industry pros ...

      Explore Thinking to Win (Apr 26 2010)

      ...dership » Blog Archive » Social Media f.. http://bit.ly/aZdF00 #b2btl 8 hours ago Thinking to Win – B2B Thought Leadership | Just another WordPress weblog http://bit.ly/b5gT95 12 hours ago RT @hubspot The Simple Math of Blog Comments http://bit.ly/a6a9rd 19 hours ago Social Media for small biz leads... (Read Full Article)

      Comment Mentions:   Social Media   HubSpot   CRM

    13. Siteless Web means you have to bring Thought Leadership to the ...

      Explore Thinking to Win (Apr 21 2010)

      Siteless Web means you have to bring Thought Leadership to the ... Experienced B2B Marketing Professional with a track record of generating demand, penetrating new markets and maximi......st as important that corporate web sites.  In some cases even more important.  For example a recent Hubspot study indicates that companies that blog have 434% more indexed pages that those that don’t blog. I... (Read Full Article)

      Comment Mentions:   Social Media   HubSpot   CRM

    14. PeRceptions: The Starting Line

      Explore PeRceptions (Apr 20 2010)

      PeRceptions: The Starting Line ...mped off a bridge, would you do it too?” Facebook Page value for every type of business, especially B2B, isn’t proven to me. Many in this audience – small business “green” service providers – may be bett......itter account, LinkedIn Group or Facebook Page. Need more reasons? Here is the best one: A study by HubSpot revealed that companies that blog generate more ROI than those that don’t, with 55 ... (Read Full Article)

      Comment Mentions:   Social Media   HubSpot   Facebook

    15. Storytelling Social Media Marketing PR Technology & Business ...

      Explore greggmorris.com (Apr 15 2010)

      Storytelling Social Media Marketing PR Technology & Business ... ...ning To Your Customers. Published: April 14, 2010 .... Social media is a tremendous environment for B2B companies to establish competitive advantage through compelling thought leadership. In a social env...... interesting webinar called “Social Media Optimization is the new SEO” by Brian Solis and put on by Hubspot. … MediaPost Publications, April 14, 2010 — This week, Ill be presenting at Search Insider Summit w... (Read Full Article)

      Comment Mentions:   Microsoft   Seattle   California

    16. Master narratives and framing the debate with B2B marketing

      Explore Reputation to Revenue (Mar 28 2010)

      Master narratives and framing the debate with B2B marketing ...e with dueling narratives about "government takeovers" and "universal coverage." It's critical with B2B marketing, too. While trying to promote the value of our products, services, and solutions, we need......earch and publications flesh out the story with data and case studies of how this actually happens. HubSpot does this extremely well, too. The fast-growing provider of "inbound marketing" tools promotes the ... (Read Full Article)

      Comment Mentions:   Social Media   Accenture   HubSpot

    17. Top 5 Inbound Marketing Articles of the Week: Location-Based Marketing

      Explore Internet Marketing Blog (Feb 5 2010)

      Top 5 Inbound Marketing Articles of the Week: Location-Based Marketing ...n and interactive addition to your content marketing mix.  Kipp's article communicates Social Media B2B's best advice for producing and promoting your online video efforts to bypass common online video i......t the best possible results. Photo by Alexandra Lee Live Webinar: Money, Marketing & ManagementWith HubSpot Founders, Brian Halligan & Dharmesh Shah Join Brian Halligan & Dharmesh Shah as they share business... (Read Full Article)

      Comment Mentions:   Forrester Research   Kipp Bodnar   Social Media

    18. Social Media 201: How To Use Social Media Sites To Increase Traffic

      Explore Resources for Online Business Owners (Dec 9 2009)

      Social Media 201: How To Use Social Media Sites To Increase Traffic ...ocial Media 201: How To Use Social Media Sites To Increase Traffic at 3:00 PM Eastern. Sponsored by HubSpot, makers of inbound marketing software that helps your business get found on the Internet by the rig......ments, MarketingSherpa and InTouch, leading marketing research and publishing organizations serving B2B and B2C markets; and Senior Director of Marketing Programs and Communications at Symmetricom, a man... (Read Full Article)

      Comment Mentions:   California   Social Media   HubSpot

    19. Will Content Marketing Kill Trade Publications?

      Explore Social Media Today (Nov 9 2009)

      Will Content Marketing Kill Trade Publications? ...act prospects than on traditional in-your-face advertising, according to a recent study reported by HubSpot. As the report also notes, advertising still has its place, it just doesn't have the same priority,......ished on a company site, drawing traffic through SEO and social media. And other sites, such as the B2B Marketing Zone, aggregate blog posts on specific topics (b2b marketing in this case). Perhaps "kill" is too strong ... (Read Full Article)

      Comment Mentions:   David Meerman Scott   Ardath Albee   Social Media

    20. Will Content Marketing Kill Trade Publications?

      Explore webmarketcentral.blogspot.com (Nov 9 2009)

      Will Content Marketing Kill Trade Publications? ...act prospects than on traditional in-your-face advertising, according to a recent study reported by HubSpot. As the report also notes, advertising still has its place, it just doesn't have the same priority,......ished on a company site, drawing traffic through SEO and social media. And other sites, such as the B2B Marketing Zone, aggregate blog posts on specific topics (b2b marketing in this case). Perhaps "kill" is too strong ... (Read Full Article)

      Comment Mentions:   David Meerman Scott   Social Media   HubSpot

    21. Why Unify B2B Marketing? Poe Knows

      Explore Illuminating the Future (Oct 26 2009)

      ...t is: We need to strike a balance. We need to assist and advise, observe and assert. ... Why Unify B2B Marketing? Poe Knows One interesting thing about marketing is its capacity for wide pendulum swings......th headsets dialing to get those hand raisers to talk with them. Inbound/Outbound. Orange Kool Aid (Hubspot) or Green Kool Aid (Green Leads), it all quenches our desire for demand gen. Great post! Posted ... (Read Full Article)

      Comment Mentions:   HubSpot   B2B   Thought Leader

    22. 5 Steps to a Customer Intelligence Program « TheMarketingMojo

      Explore TheMarketingMojo (Sep 29 2009)

      ...re interested in learning more about inbound marketing, check out some of the thought leadership at HubSpot: http://blog.hubspot.com/blog/tabid/6307/bid/2989/Outbound-vs-Inbound-Marketing.aspx ... 5 Steps to a Customer Intellige......his represented a daunting task, but with the emergence of digital consumption, particularly in the B2B space this has grown pointedly easier. The more digital it is, the easier it is to track. This is a... (Read Full Article)

      Comment Mentions:   Peter Drucker   Seth Godin   HubSpot

    23. Digital Body Language - B2B Marketing: Social Media, Demand ...

      Explore Digital Body Language (Sep 16 2009)

      Digital Body Language - B2B Marketing: Social Media, Demand ... ...the ... The relationship between Social Media and Demand Generation is a hot topic these days. Most B2B marketers are thinking about how Social Media fits into their strategies, what works, and how to me......ategies, what works, and how to measure it. To help with that discussion, Mike Volpe (@mvolpe) from Hubspot, Craig Rosenberg (@funnelholic) from The Funnelholic, and I got together on a web cast to discuss t... (Read Full Article)

      Comment Mentions:   Social Media   HubSpot   Mike Volpe

    24. 1-23 of 23