1. Articles mentioning both IBM and B2B

    1-22 of 22

    1. 13 questions about social media and thought leadership | Chris ...

      Explore Chris Koch's B2B Blog (Oct 12 2010)

      ..., you gotta go to this thing. All the top social media pros will be there and the focus will be all B2B. I can’t wait. MarketingProfs’ Megan Leap came up with some excellent questions for me about though......t. Another way is by picking themes to help guide your TL development. Smarter Planet helps SMEs at IBM focus. http://j.mp/dzaioo (Note: At this point, we had a ... (Read Full Article)

      Comment Mentions:   Social Media   IT Services Marketing Association   San Jose

    2. Why our thought leadership is broken | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Sep 17 2010)

      ...licking on their white papers and surveys. Partly that’s a quality issue, but it’s also an issue of B2B marketers taking the publishing analogy too literally. They duplicate the content they used to see ...... of the logo. Association in action: Smarter Planet The best example of this that I can think of is IBM’s Smarter Planet. I’m guessing that the term came from an ad agency ... (Read Full Article)

      Comment Mentions:   B2B   Blog   Thought Leader

    3. 100+ Upcoming Social Media & Tech Events

      Explore 365online.nu (Aug 30 2010)

      ...You’ll learn from rel="nofollow" href="http://www.socialtech2010.com/speakers/speaker-profiles" >B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business resul... (Read Full Article)

      Comment Mentions:   Intel   Kodak   Motorola

    4. 100+ Upcoming Social Media & Tech Events

      Explore ymidoingthis.com (Aug 19 2010)

      100+ Upcoming Social Media & Tech Events You'll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business resul... (Read Full Article)

      Comment Mentions:   Intel   Robert Scoble   Social Media

    5. 100+ Upcoming Social Media & Tech Events | CanIGetADotCom.com Blog

      Explore Can I Get A Dot Com . Com (Aug 16 2010)

      100+ Upcoming Social Media & Tech Events | CanIGetADotCom.com Blog You'll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business resul... (Read Full Article)

      Comment Mentions:   Intel   Robert Scoble   Social Media

    6. All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat ...

      Explore b2bbloggers.com (Aug 13 2010)

      All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat ... ...e_oneill: thought leadership and best practices work well in my experience ... (Cisco Systems Inc, IBM, IDC Asia Pacific, HP, Datacraft etc) in the field of B2B marketing, demand generation, lead nurturing, social media strategy & implementation, interactive d... (Read Full Article)

      Comment Mentions:   Social Media   B2B   Thought Leader

    7. Five steps to excellence for thought leadership marketing

      Explore Thought Leadership (Jul 29 2010)

      Five steps to excellence for thought leadership marketing ...to-excellence.html but I do cover all his points below because I believe they are worth repeating. B2B thought leadership gains pace Most marketers know that while thought leadership is a massive op...... leadership marketing program is a long-term process. Rob uses the examples of McKinsey, Accenture, IBM, Deloitte who have spent years doing the research, building market presence, and refining what work... (Read Full Article)

      Comment Mentions:   IT Services Marketing Association   Accenture   B2B

    8. Strengthening thought leadership marketing: Five steps to ...

      Explore Reputation to Revenue (Jul 27 2010)

      ...gory. As recently as five years ago, thought leadership marketing was mainly the province of... ... B2B marketing in the world of transparency, participation, and corporate social responsibility. « The f......marketing program is a long-term process. The companies that are best, such as McKinsey, Accenture, IBM, Deloitte, and others, have spent years doing the research, building market presence, and refining ... (Read Full Article)

      Comment Mentions:   IT Services Marketing Association   B2B   Thought Leader

    9. Group Blogs – #blogchat recap and transcript – 07/11/10

      Explore Sue Anne Reed (Jul 13 2010)

      ... fearlesscomp: I'm the Fearless Competitor, B2B Marketing guru http://www.fearlesscompetitor.com. Big fan of MarketingProfs too. #blogchat; lttsnyd......ame thing at a company, or just their part #blogchat adreich: @lttsnyder #blogchat I ran one inside IBM to help us deal w/ all the layoffs but I also saw other great ones internally KevinLyons: @MackColl... (Read Full Article)

      Comment Mentions:   Google   Kodak   Tom Peters

    10. Big Company. Personal Touch. | B2B Social Media Blog

      Explore internetviz.com (Jul 8 2010)

      Big Company. Personal Touch. | B2B Social Media Blog ...ich leads to business opportunities. .... This is a wonderful success story about social media and B2B marketing. In my world of industrial marketing, clients are still questioning the true value of soc......status quo to get over its biggest social media hurdle. This meant pointing to other companies like IBM and Sun that used social media with success and sharing their social media policies. Again, rememb... (Read Full Article)

      Comment Mentions:   Google   Social Media   Facebook

    11. How Relevant Marketing Content Helps B2B Branding | Industrial ...

      Explore Industrial Marketing Today (Jun 29 2010)

      Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Most CEOs of manufacturing, engineering and technic......rketing. That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009, IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Yes, GE and Microsoft ... (Read Full Article)

      Comment Mentions:   Intel   Google   Microsoft

    12. How Relevant Content Helps B2B Branding | The Customer Collective

      Explore The Customer Collective (Jun 29 2010)

      Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Most CEOs of manufacturing, engineering and technic......rketing. That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009, IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Yes, GE and Microsoft ... (Read Full Article)

      Comment Mentions:   Intel   Google   Microsoft

    13. You Dared to be Your Own Boss. Now What's Stopping You from ...

      Explore The Buzz Bin (Jun 21 2010)

      You Dared to be Your Own Boss. Now What's Stopping You from ... ...ty for a company that competes with the 500 pound guerillas in enterprise software: SAP, Oracle and IBM. I clearly remember the brainstorm meeting when we as a team decided to convert almost 80% of our t......ot topics, stir a conversation with our customers and have some fun in an otherwise not so exciting B2B environment. Within three months of the blog launch, our Google Analytics did all the ... (Read Full Article)

      Comment Mentions:   Oracle   New York Times   Gary Vaynerchuk

    14. Media Channel 2.0 — Blog — web internet marketing

      Explore Media Channel 2.0 — Home (Jun 6 2010)

      Media Channel 2.0 — Blog — web internet marketing ... Jose, CA: Get real about social media at SocialTech 2010—the only conference dedicated to teaching B2B high-tech marketers how to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business resul... (Read Full Article)

      Comment Mentions:   Intel   Washington   Cisco

    15. Mashable's Weekly Guide to Social Media and Internet Events | Vc ...

      Explore VC Web Marketing (May 24 2010)

      ... social media. You’ll learn from href="http://www.socialtech2010.com/speakers/speaker-profiles" >B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business resul... (Read Full Article)

      Comment Mentions:   Intel   Washington   Cisco

    16. mar.kit.in: Why is online marketing specifically SEO more popular ...

      Explore mar.kit.in (May 20 2010)

      ...tation management, Persuasion, showcase thought leadership, etc.. Ok, let's get our facts straight. B2B is at least 10 times bigger than B2C. As an example 50% of IBM business transaction are B2B and ... Why is online marketing specifically SEO more popular in B2C and C2C domains? Going back to... (Read Full Article)

      Comment Mentions:   Google   India   Australia

    17. Understanding the BuyerSphere Project – Part 4 | Ask Enquiro

      Explore Ask Enquiro (Apr 16 2010)

      ... sign this purchase order, will it enhance my career or put me on a fast track to a pink slip? In a B2B environment, two things make a purchase risky. The first is related to the product or service being......been a safe choice, because they are #1! Like the old saying goes, no one ever got fired for buying IBM. Another measure of a brand’s domination is mindshare ... (Read Full Article)

      Comment Mentions:   Mindshare   B2B   Thought Leader

    18. Mashable: Latest 28 News Updates - including “Large Hadron ...

      Explore Daily News Blog (Mar 31 2010)

      Mashable: Latest 28 News Updates - including “Large Hadron ... ... lively discussion on how brands are organized around social media. A panel of top brands including IBM and PepsiCo, and agencies will share insights, look at best practices, campaign successes and discu......g mix – from integration and engagement to measurement. Get 1-on-1 access to the best and brightest B2B marketing stars who will share best practices and FREE advice! Plus, our loyal attendees say our ev... (Read Full Article)

      Comment Mentions:   Intel   Chris Brogan   Seattle

    19. Master narratives and framing the debate with B2B marketing

      Explore Reputation to Revenue (Mar 28 2010)

      Master narratives and framing the debate with B2B marketing ...ues. Others are now jumping on board, but if you buy into the frame, you're probably going to favor IBM. Thought leadership marketing is supposed to create a master narrative for B2B organizations. It's the intellectual substance behind the basic brand promise. Accenture does this ... (Read Full Article)

      Comment Mentions:   Social Media   Accenture   HubSpot

    20. Anything Goes Marketing: B2B Marketing Trends From Eloqua ...

      Explore Anything Goes Marketing (Nov 15 2009)

      Anything Goes Marketing: B2B Marketing Trends From Eloqua ... ...iscussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. I hope you enjoy it and I encourage you to follow the Tweeters t......itment per @lauraramos #EE09 jocebrown: Nurturing value measured in pipeline velocity - Drew Clarke IBM #EE09 rhonda: #ee09 Drew Clark on measuring nurturing: what type & how many activities lead partici... (Read Full Article)

      Comment Mentions:   San Francisco   David Meerman Scott   Social Media

    21. Winning with thought leadership: Six lessons from IBM and Deloitte

      Explore Reputation to Revenue (Nov 5 2009)

      ...right answers to a set of difficult questions:... Winning with thought leadership: Six lessons from IBM and Deloitte B2B marketers know they need to invest in thought leadership, and many have indeed invested more during... (Read Full Article)

      Comment Mentions:   B2B   Thought Leader   IBM

    22. Winning with thought leadership: Six lessons from IBM and Deloitte ...

      Explore Solutions Insights (Nov 5 2009)

      ...lthough few companies have committed to thought leadership investment at anywhere near the level of IBM and Deloitte, the basic lessons from their winning initiatives are totally applicable to any B2B firm that needs thought leadership. Full disclosure: I served as a judge for this year's awards pro... (Read Full Article)

      Comment Mentions:   B2B   Thought Leader   IBM

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