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13 questions about social media and thought leadership | Chris ...
Explore Chris Koch's B2B Blog (Oct 12 2010)
...the relationship that leads to a sale, but it is not the only part. ... Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me 13 questions about social media an......t. Another way is by picking themes to help guide your TL development. Smarter Planet helps SMEs at IBM focus. http://j.mp/dzaioo (Note: At this point, we had a lot of discussion ... (Read Full Article)
Comment Mentions: Social Media IT Services Marketing Association San Jose
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Why our thought leadership is broken | Chris Koch's B2B Marketing Blog
Explore Chris Koch's B2B Blog (Sep 17 2010)
...an't just become publishers, we also have to become advertisers. Let me. Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me Why our thought leadership is brok...... of the logo. Association in action: Smarter Planet The best example of this that I can think of is IBM’s Smarter Planet. I’m guessing that the term came from an ad agency. But ... (Read Full Article)
Comment Mentions: B2B Blog Thought Leader
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100+ Upcoming Social Media & Tech Events | CanIGetADotCom.com Blog
Explore Can I Get A Dot Com . Com (Aug 16 2010)
You'll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business resul...
(Read Full Article)
Comment Mentions: Intel Robert Scoble Social Media
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Group Blogs – #blogchat recap and transcript – 07/11/10
Explore Sue Anne Reed (Jul 13 2010)
...uch greater sense of belonging #blogchat @fearlesscomp: IMHO A company probably should have a group blog. Better to get frequent updates. #blogchat @NicWirtz: #blogchat If wildcards are spoiling your comp......ame thing at a company, or just their part #blogchat adreich: @lttsnyder #blogchat I ran one inside IBM to help us deal w/ all the layoffs but I also saw other great ones internally KevinLyons: @MackColl... (Read Full Article)
Comment Mentions: Google Kodak Tom Peters
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Big Company. Personal Touch. | B2B Social Media Blog
Explore internetviz.com (Jul 8 2010)
... of social media. The C-level execs and the decision makers are too focused on ... B2B Social Media Blog * Home * About * About InternetViZ * InternetViZ Website __________________ go rss 3 By Meryl K. Ev......status quo to get over its biggest social media hurdle. This meant pointing to other companies like IBM and Sun that used social media with success and sharing their social media policies. Again, rememb...
(Read Full Article)
Comment Mentions: Google Social Media Facebook
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Add/View Comments - Ed Brill
Explore Ed Brill (Jun 22 2010)
...vations of the last week, part 2, provocative: Free apps June 21 2010 Another frequent theme in the blog comments and postings in the last week has been "IBM, you need to distribute more free apps with Notes!" The assertion goes that Notes/Domino need to d...
(Read Full Article)
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You Dared to be Your Own Boss. Now What's Stopping You from ...
Explore The Buzz Bin (Jun 21 2010)
...with a new customer and asked him, “How did you hear about ... Launch pad for Thought Leadership: A blog is that informal, two-way street where you can have a meaningful DIALOGUE with your customers, pros......ty for a company that competes with the 500 pound guerillas in enterprise software: SAP, Oracle and IBM. I clearly remember the brainstorm meeting when we as a team decided to convert almost 80% of ...
(Read Full Article)
Comment Mentions: Oracle New York Times Gary Vaynerchuk
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Media Channel 2.0 — Blog — web internet marketing
Explore Media Channel 2.0 — Home (Jun 6 2010)
...ow to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business resul...
(Read Full Article)
Comment Mentions: Intel Washington Cisco
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mar.kit.in: Why is online marketing specifically SEO more popular ...
Explore mar.kit.in (May 20 2010)
...eyond organic search of simply putting out regular, original content on the corporate site and/or blog, it doesn't necessarily create a huge ROI to expend a lot of resources on an SEO effort that may ne........ Ok, let's get our facts straight. B2B is at least 10 times bigger than B2C. As an example 50% of IBM business transaction are B2B and ... Why is online marketing specifically ... (Read Full Article)
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Mashable: Latest 28 News Updates - including “Large Hadron ...
Explore Daily News Blog (Mar 31 2010)
...ndroid, PC and Mac and now the iPad! Kobo released a sneak peek of Kobo for the iPad on its company blog. Kobo’s not sure if the app will make it into the store on launch day, but you can check out what s...... lively discussion on how brands are organized around social media. A panel of top brands including IBM and PepsiCo, and agencies will share insights, look ...
(Read Full Article)
Comment Mentions: Intel Chris Brogan Seattle
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Anything Goes Marketing: B2B Marketing Trends From Eloqua ...
Explore Anything Goes Marketing (Nov 15 2009)
...heads of those that attended than by reading their actual thoughts. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. Of course......itment per @lauraramos #EE09 jocebrown: Nurturing value measured in pipeline velocity - Drew Clarke IBM #EE09 rhonda: #ee09 Drew Clark on measuring nurturing: what type & how many activities lead partici...
(Read Full Article)
Comment Mentions: San Francisco David Meerman Scott Social Media
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