1. Articles mentioning both IBM and CMO

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    1. Group Blogs – #blogchat recap and transcript – 07/11/10

      Explore Sue Anne Reed (Jul 13 2010)

      ...ame thing at a company, or just their part #blogchat adreich: @lttsnyder #blogchat I ran one inside IBM to help us deal w/ all the layoffs but I also saw other great ones internally KevinLyons: @MackColl......ut don’t re-post it. #blogchat J_Fuji: @jasonbreed #sm128 brought to you by Pepsi! Moderated by the CMO of Pepsi! — That would be amazing. #blogchat LouImbriano: @MackCollier nice job tonight. Enjoyed ju... (Read Full Article)

      Comment Mentions:   Google   Kodak   Tom Peters

    2. Demographic Segmentation is Dead - Have you thought about ...

      Explore The CMO Club (Dec 6 2009)

      Demographic Segmentation is Dead - Have you thought about ... ... The thought of softer demographic segmentation as yesterday's idea is coming up more frequently at CMO CLUB dinners. So what real thought leadership is out there? I heard about Tom Cotton and the crew a......e consumer helps us optimize the messaging architecture through our factor and cluster analyses. As IBM used to say in an early 1980s ad campaign, “it’s how we put it all together that ... (Read Full Article)

      Comment Mentions:   France   Germany   Unilever

    3. Anything Goes Marketing: B2B Marketing Trends From Eloqua ...

      Explore Anything Goes Marketing (Nov 15 2009)

      Anything Goes Marketing: B2B Marketing Trends From Eloqua ... ...ge: what do we contribute to the pipeline, how many sales accepted oppty do you need? paynejoe: Avg CMO tenure 22 mnths. BUT if the CMO has a demand generation or sales enablement background he/she is 2 times liklier to make 5yrs #ee09......itment per @lauraramos #EE09 jocebrown: Nurturing value measured in pipeline velocity - Drew Clarke IBM #EE09 rhonda: #ee09 Drew Clark on measuring nurturing: what type & how many ... (Read Full Article)

      Comment Mentions:   San Francisco   David Meerman Scott   Social Media

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