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  1. Articles mentioning both IBM and Social Media

    1-15 of 15

    1. Hands-on Social Media Marketing Bootcamp – Green Bay, December 3

      Explore The MarketingSavant Group (Nov 19 2010)

      ... how local businesses like yours are successfully using Facebook, Twitter, Blogs, Video and other social media tools and what you can learn from them. * Help you put together a social media strategy and tactical plan to put social media to work immediately. * Show you what happens when you don’t embrace social media and how ignoring it can harm your business * Discover how IBM uses entertaining—yes, even funny!—podcasts ... (Read Full Article)

      Mentions:   Intel   Dana VanDen Heuvel   Social Media

    2. 13 questions about social media and thought leadership | Chris ...

      Explore Chris Koch's B2B Blog (Oct 12 2010)

      ...s that nothing comes close to peer networking and small-scale events. So we should find ways to use social media to support and enhance the live meetings. IBM does that. http://j.mp/c9fWuX Q. What are some qualities of a good social media voice? (Yes, stole this one from your blog ;) A. I see 15 qualities, but if it had to pick the to... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   San Jose

    3. 100+ Upcoming Social Media & Tech Events

      Explore 365online.nu (Aug 30 2010)

      ...ttp://www.socialtech2010.com/speakers/speaker-profiles" >B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Rob... (Read Full Article)

      Mentions:   Intel   Kodak   Motorola

    4. 100+ Upcoming Social Media & Tech Events

      Explore ymidoingthis.com (Aug 19 2010)

      100+ Upcoming Social Media & Tech Events You'll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Robe... (Read Full Article)

      Mentions:   Intel   Robert Scoble   Social Media

    5. 100+ Upcoming Social Media & Tech Events | CanIGetADotCom.com Blog

      Explore Can I Get A Dot Com . Com (Aug 16 2010)

      100+ Upcoming Social Media & Tech Events | CanIGetADotCom.com Blog You'll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Robe... (Read Full Article)

      Mentions:   Intel   Robert Scoble   Social Media

    6. All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat ...

      Explore b2bbloggers.com (Aug 13 2010)

      All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat ... ...e_oneill: thought leadership and best practices work well in my experience ... (Cisco Systems Inc, IBM, IDC Asia Pacific, HP, Datacraft etc) in the field of B2B marketing, demand generation, lead nurtur...... Asia Pacific, HP, Datacraft etc) in the field of B2B marketing, demand generation, lead nurturing, social media strategy & implementation, interactive digital media for marketing initiatives and user experience ... (Read Full Article)

      Mentions:   Social Media   B2B   Thought Leader

    7. Group Blogs – #blogchat recap and transcript – 07/11/10

      Explore Sue Anne Reed (Jul 13 2010)

      ...y…. #blogchat @MarketingProfs: @MackCollier Absolutely. I used to find good writers on email lists; social media makes it a LOT easier. Read blogs/Twitter. #blogchat @MarketingProfs: @jesseluna Other tips on soci......ame thing at a company, or just their part #blogchat adreich: @lttsnyder #blogchat I ran one inside IBM to help us deal w/ all the layoffs but I also saw other great ones internally KevinLyons: @MackColl... (Read Full Article)

      Mentions:   Google   Kodak   Tom Peters

    8. Big Company. Personal Touch. | B2B Social Media Blog

      Explore internetviz.com (Jul 8 2010)

      Big Company. Personal Touch. | B2B Social Media Blog ...he idea to realization,” he says. Emerson had to work around the status quo to get over its biggest social media hurdle. This meant pointing to other companies like IBM and Sun that used social media with success and sharing their social media policies. Again, remembering and repeating the business objective to raise the visibility of the ... (Read Full Article)

      Mentions:   Google   Social Media   Facebook

    9. Media Channel 2.0 — Blog — web internet marketing

      Explore Media Channel 2.0 — Home (Jun 6 2010)

      Media Channel 2.0 — Blog — web internet marketing ...2010—the only conference dedicated to teaching B2B high-tech marketers how to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Robe... (Read Full Article)

      Mentions:   Intel   Washington   Cisco

    10. Mashable's Weekly Guide to Social Media and Internet Events | Vc ...

      Explore VC Web Marketing (May 24 2010)

      ...ttp://www.socialtech2010.com/speakers/speaker-profiles" >B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Rob... (Read Full Article)

      Mentions:   Intel   Washington   Cisco

    11. Is your social media policy letting you down? - Marketing Magazine

      Explore Marketing Magazine (Apr 1 2010)

      Is your social media policy letting you down? - Marketing Magazine ... than that), so the subject is bound to come up in conversation. The difference is, a comprehensive social media policy can protect your brand when it does. My advice? Revisit your social media policy today. If you’re not sure where to start, a good place to develop a framework from is IBM’s Social Computing Guidelines. Looking forward, benefits you can expect to achieve may very well in... (Read Full Article)

      Mentions:   Google   Social Media   Hitwise

    12. Mashable: Latest 28 News Updates - including “Large Hadron ...

      Explore Daily News Blog (Mar 31 2010)

      Mashable: Latest 28 News Updates - including “Large Hadron ... ...ium's April NYC Salon. Join SMAC members for a lively discussion on how brands are organized around social media. A panel of top brands including IBM and PepsiCo, and agencies will share insights, look at best practices, campaign successes and discu... (Read Full Article)

      Mentions:   Intel   Chris Brogan   Seattle

    13. Master narratives and framing the debate with B2B marketing

      Explore Reputation to Revenue (Mar 28 2010)

      Master narratives and framing the debate with B2B marketing ... winning new business. Ideally, you're leading that discussion or changing the terms of the debate. IBM did this recently with its Smarter Planet initiative. The company defined a new way of thinking abo......tent for marketers on how to build awareness and generate leads through search engine marketing and social media. For small business marketers and consultants focused on social media and search, HubSpot's master narrative about the ... (Read Full Article)

      Mentions:   Social Media   Accenture   HubSpot

    14. Thought Leadership Strategy - The six lessons of thought leadership by Rob #Leavitt

      Explore Thought Leadership (Mar 10 2010)

      ... offerings by themselves; they have their own problems to worry about. Engage them where they live. IBM is trying to build relationships with CEOs, so they research and talk about what other CEOs are doi......and then moving on to the next project. Media fragmentation, information overload, and the power of social media make it critical that thought leadership marketers put substantial energy into getting the word ou... (Read Full Article)

      Mentions:   Social Media   Enterprise   Thought Leader

    15. Anything Goes Marketing: B2B Marketing Trends From Eloqua ...

      Explore Anything Goes Marketing (Nov 15 2009)

      Anything Goes Marketing: B2B Marketing Trends From Eloqua ... ...e main drivers of why ppl engage in online communities - @lauraramos at #EE09 chadhorenfeldt: Track social media engagement, not ROI @lauraramos #EE09 ... Earlier this month I left my newborn and poor wife at hom......itment per @lauraramos #EE09 jocebrown: Nurturing value measured in pipeline velocity - Drew Clarke IBM #EE09 rhonda: #ee09 Drew Clark on measuring nurturing: what type & how many activities lead partici... (Read Full Article)

      Mentions:   San Francisco   David Meerman Scott   Social Media

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