1. Articles mentioning both IBM and Thought Leader

    1-24 of 24

    1. 13 questions about social media and thought leadership | Chris ...

      Explore Chris Koch's B2B Blog (Oct 12 2010)

      ...t. Another way is by picking themes to help guide your TL development. Smarter Planet helps SMEs at IBM focus. http://j.mp/dzaioo (Note: At this point, we had a lot of discussion about how ITSMA divides thought leadership into two pieces: development and publishing. Some people thought that publishing was too limited a ......rks.) Also at this point, participants started a really interesting debate about the qualities of ... (Read Full Article)

      Comment Mentions:   Social Media   IT Services Marketing Association   San Jose

    2. Why our thought leadership is broken | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Sep 17 2010)

      ... Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me Why our thought leadership is broken September 17, 2010 by Chris Koch Listen with webreader All of our talk about marketers be...... of the logo. Association in action: Smarter Planet The best example of this that I can think of is IBM’s Smarter Planet. I’m guessing that the term came from an ad ... (Read Full Article)

      Comment Mentions:   B2B   Blog   Thought Leader

    3. 100+ Upcoming Social Media & Tech Events

      Explore ymidoingthis.com (Aug 19 2010)

      100+ Upcoming Social Media & Tech Events You'll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business resul....... Enjoy networking and keynotes from Guy Kawasaki, Robert Scoble and Jeremiah Owyang. Can? ... Gain thought leadership ?€” from strategy to execution and performance monitoring ?€” to bring the power of collaboration t... (Read Full Article)

      Comment Mentions:   Intel   Robert Scoble   Social Media

    4. Enterprises Ready to Turn to Cloud E-Mail - CIO.com

      Explore CIO.com (Aug 18 2010)

      ...ant player in the email market while Google made the boldest move into the cloud but he warned that IBM (IBM) and Cisco shouldn't be discounted as providers. © IDG 2010. Comments | Add yours below ... When co......ations that you can view and print out to help plan your QA strategy; complete with next steps, and thought leadership guidance and papers. Consolidate and Virtualize Windows Applications ... Enterprises Ready to Turn ... (Read Full Article)

      Comment Mentions:   Google   Cisco   Microsoft

    5. 100+ Upcoming Social Media & Tech Events | CanIGetADotCom.com Blog

      Explore Can I Get A Dot Com . Com (Aug 16 2010)

      100+ Upcoming Social Media & Tech Events | CanIGetADotCom.com Blog You'll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business resul......sults. Enjoy networking and keynotes from Guy Kawasaki, Robert Scoble and Jeremiah Owyang. ... Gain thought leadership — from strategy to execution and performance monitoring — to bring the power of collaboration to yo... (Read Full Article)

      Comment Mentions:   Intel   Robert Scoble   Social Media

    6. All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat ...

      Explore b2bbloggers.com (Aug 13 2010)

      All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat ... ...tion works. Random messaging does not work. To improve, develop deep buyer personas. @paige_oneill: thought leadership and best practices work well in my experience ... (Cisco Systems Inc, IBM, IDC Asia Pacific, HP, Datacraft etc) in the field of B2B marketing, demand generation, lead nurtur... (Read Full Article)

      Comment Mentions:   Social Media   B2B   Thought Leader

    7. Five steps to excellence for thought leadership marketing

      Explore Thought Leadership (Jul 29 2010)

      Five steps to excellence for thought leadership marketing ...tions). Finally, and this is something I have trumpeted for a long time, building a successful thought leadership marketing program is a long-term process. Rob uses the examples of McKinsey, Accenture, IBM, Deloitte who have spent years doing the research, building market presence, and refining what work... (Read Full Article)

      Comment Mentions:   IT Services Marketing Association   Accenture   B2B

    8. Strengthening thought leadership marketing: Five steps to ...

      Explore Reputation to Revenue (Jul 27 2010)

      ...rporate social responsibility. « The four engines of B2B marketing success | Main ... Strengthening thought leadership marketing: Five steps to excellence ITSMA_MEA_Gen220 I've just had the privilege of helping judge I......marketing program is a long-term process. The companies that are best, such as McKinsey, Accenture, IBM, Deloitte, and others, have spent years doing the research, building market presence, and refining ... (Read Full Article)

      Comment Mentions:   IT Services Marketing Association   B2B   Thought Leader

    9. 3 things to stop doing in the Digital Age « Writing For Digital

      Explore Writing For Digital (Jul 26 2010)

      3 things to stop doing in the Digital Age « Writing For Digital White papers are still preferred for thought leadership and for certain audiences. But many of our more technical audiences prefer wikis, especially for of......ecently gave a talk about our book to a group of 100+ editors with some web responsibilities within IBM. The talk itself followed the central themes of the book. Perhaps the most challenging theme to tha... (Read Full Article)

      Comment Mentions:   ROI   Thought Leader   IBM

    10. How Relevant Marketing Content Helps B2B Branding | Industrial ...

      Explore Industrial Marketing Today (Jun 29 2010)

      ...ing and consider it the domain of consumer marketing (B2C). ... Relevant marketing content – key to thought leadership. Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers invol......rketing. That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009, IBM was listed at #2, Microsoft, GE and Intel at ... (Read Full Article)

      Comment Mentions:   Intel   Google   Microsoft

    11. How Relevant Content Helps B2B Branding | The Customer Collective

      Explore The Customer Collective (Jun 29 2010)

      ...rketing. That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009, IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Yes, GE and Microsoft ......d linked these innovations to the Dupont name? Definitely not.” Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales ... (Read Full Article)

      Comment Mentions:   Intel   Google   Microsoft

    12. You Dared to be Your Own Boss. Now What's Stopping You from ...

      Explore The Buzz Bin (Jun 21 2010)

      You Dared to be Your Own Boss. Now What's Stopping You from ... ...e did a win/loss call with a new customer and asked him, “How did you hear about ... Launch pad for Thought Leadership: A blog is that informal, two-way street where you can have a meaningful DIALOGUE with your custome......ty for a company that competes with the 500 pound guerillas in enterprise software: SAP, Oracle and IBM. I clearly remember the brainstorm meeting when we as a team decided ... (Read Full Article)

      Comment Mentions:   Oracle   New York Times   Gary Vaynerchuk

    13. Media Channel 2.0 — Blog — web internet marketing

      Explore Media Channel 2.0 — Home (Jun 6 2010)

      Media Channel 2.0 — Blog — web internet marketing ...ed leaders and innovative start-ups, network with Enterprise 2.0 visionaries and gain comprehensive thought leadership —from strategy to execution and performance ... 2.0 Strategies To Engage Your Audiences And Drive B......ow to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business resul... (Read Full Article)

      Comment Mentions:   Intel   Washington   Cisco

    14. mar.kit.in: Why is online marketing specifically SEO more popular ...

      Explore mar.kit.in (May 20 2010)

      ...20 search results ... Sometimes it can be purely online reputation management, Persuasion, showcase thought leadership, etc.. Ok, let's get our facts straight. B2B is at least 10 times bigger than B2C. As an example 50........ Ok, let's get our facts straight. B2B is at least 10 times bigger than B2C. As an example 50% of IBM business transaction are B2B and ... Why is online marketing specifically SEO more ... (Read Full Article)

      Comment Mentions:   Google   India   Australia

    15. Understanding the BuyerSphere Project – Part 4 | Ask Enquiro

      Explore Ask Enquiro (Apr 16 2010)

      ...ders and to start to building trust and confidence in your brand. Picking a niche and establishing thought leadership is a way to build dominance in a market segment. .... The BuyerSphere Project is an epiphany smorga......been a safe choice, because they are #1! Like the old saying goes, no one ever got fired for buying IBM. Another measure of a brand’s domination is mindshare. When you think “computer ... (Read Full Article)

      Comment Mentions:   Mindshare   B2B   Thought Leader

    16. Is your social media policy letting you down? - Marketing Magazine

      Explore Marketing Magazine (Apr 1 2010)

      Is your social media policy letting you down? - Marketing Magazine ...e (after all, social media does have its perks for business: increasing brand awareness, showcasing thought leadership and driving traffic to your website, just to name a few), ..... Marketing Strategy: Deciding how t...... media policy today. If you’re not sure where to start, a good place to develop a framework from is IBM’s Social Computing Guidelines. Looking forward, benefits you can expect to achieve may very well in... (Read Full Article)

      Comment Mentions:   Google   Social Media   Hitwise

    17. Mashable: Latest 28 News Updates - including “Large Hadron ...

      Explore Daily News Blog (Mar 31 2010)

      Mashable: Latest 28 News Updates - including “Large Hadron ... Much of Zugara's social media use is centered around thought leadership and allowing journalists and potential customers to have immediate and easy access to information a...... lively discussion on how brands are organized around social media. A panel of top brands including IBM and PepsiCo, and agencies will share insights, look at best practices, campaign successes and discu... (Read Full Article)

      Comment Mentions:   Intel   Chris Brogan   Seattle

    18. Master narratives and framing the debate with B2B marketing

      Explore Reputation to Revenue (Mar 28 2010)

      Master narratives and framing the debate with B2B marketing ...ues. Others are now jumping on board, but if you buy into the frame, you're probably going to favor IBM. Thought leadership marketing is supposed to create a master narrative for B2B organizations. It's the intellectual sub... (Read Full Article)

      Comment Mentions:   Social Media   Accenture   HubSpot

    19. Thought Leadership Strategy - The six lessons of thought leadership by Rob #Leavitt

      Explore Thought Leadership (Mar 10 2010)

      ... to have strategic conversations with their clients, prospects, and market influencers. Rob gets thought leadership and I thought the six lessons he has for thought leaders at any level were well worth sharing. Her...... offerings by themselves; they have their own problems to worry about. Engage them where they live. IBM is trying to build relationships with CEOs, so they research and talk about what other CEOs are doi... (Read Full Article)

      Comment Mentions:   Social Media   Enterprise   Thought Leader

    20. Demographic Segmentation is Dead - Have you thought about ...

      Explore The CMO Club (Dec 6 2009)

      Demographic Segmentation is Dead - Have you thought about ... So what real thought leadership is out there? I heard about Tom Cotton and the crew at Protagonist some weeks back and the work the......e consumer helps us optimize the messaging architecture through our factor and cluster analyses. As IBM used to say in an early 1980s ad campaign, “it’s how we put it all together that sets us apart,” an... (Read Full Article)

      Comment Mentions:   France   Germany   Unilever

    21. Anything Goes Marketing: B2B Marketing Trends From Eloqua ...

      Explore Anything Goes Marketing (Nov 15 2009)

      Anything Goes Marketing: B2B Marketing Trends From Eloqua ... stevewoods: Thought leadership and credibility, NOT community size are main drivers of why ppl engage in online communities - @lau......itment per @lauraramos #EE09 jocebrown: Nurturing value measured in pipeline velocity - Drew Clarke IBM #EE09 rhonda: #ee09 Drew Clark on measuring nurturing: what type & how many activities lead partici... (Read Full Article)

      Comment Mentions:   San Francisco   David Meerman Scott   Social Media

    22. Winning with thought leadership: Six lessons from IBM and Deloitte

      Explore Reputation to Revenue (Nov 5 2009)

      ...tments, however, rests on having the right answers to a set of difficult questions:... Winning with thought leadership: Six lessons from IBM and Deloitte B2B marketers know they need to invest in thought leadership, and many have indeed invested more during the last few years. Making the most of these investments... (Read Full Article)

      Comment Mentions:   B2B   Thought Leader   IBM

    23. Winning with thought leadership: Six lessons from IBM and Deloitte ...

      Explore Solutions Insights (Nov 5 2009)

      ...t last week of the winners of its annual Marketing Excellence Awards featured two great examples of thought leadership marketing from IBM and Deloitte. Although few companies have committed to thought leadership investment at anywhere near the level of IBM and Deloitte, the basic lessons from their winning initiatives are totally applicable to any B2B fi... (Read Full Article)

      Comment Mentions:   B2B   Thought Leader   IBM

    24. Thought Followership

      Explore research-live.com (Oct 23 2009)

      Thought Followership ...iTunes Podcasts, and so they don’t really count. Microsoft upped the average with 96 mentions. Only IBM goes big on claiming thought leadership, with 887 mentions of the phrase – but that’s because it’s a job title in IBM. But cut IBM some slack! That’s only one mention for every five patents the company was awarded in 2008 (the mos......t leaders in the last couple of ... (Read Full Article)

      Comment Mentions:   Nokia   Thought Leader   IBM

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