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  1. Articles mentioning both Ira Kaufman and ROI

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    1. 5 Stages of an Integrated Digital Marketing Life Cycle | Social ...

      Explore Social Media Today (Aug 15 2010)

      ...optimizing marketing budgets, and increasing profits. This evaluation will determine a social media ROI and the most cost-effective mix of traditional, online, PR and social media to achieve the company'...... strategyintegrated marketingMarketingMedia 2.0social media campaigntouchpoints August 15, 2010 by Ira Kaufman 6 Clients generally have unrealistic expectations of a integrated digital marketing campaign. They... (Read Full Article)

      Mentions:   Social Media   ROI   Thought Leader

    2. Корпоративный блог ZenithOptimedia Ukraine: 5 Steps to Evaluating ...

      Explore newcast-ukraine.blogspot.com (Jul 19 2010)

      ...optimizing marketing budgets, and increasing profits. This evaluation will determine a social media ROI and the most cost-effective mix of traditional, online, PR and social media to achieve the company'...... traditional, online, PR and social media to achieve the company’s goals. This entry was written by Ira Kaufman and Bob BengenFiled under Evaluation and Measurement, Integrated Marketing, Social Media, Strategy ... (Read Full Article)

      Mentions:   Social Media   Facebook   ROI

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