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  1. Articles mentioning both Ira Kaufman and Social Media

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    1. 5 Stages of an Integrated Digital Marketing Life Cycle | Social ...

      Explore Social Media Today (Aug 15 2010)

      ...ating costs, optimizing marketing budgets, and increasing profits. This evaluation will determine a social media ROI and the most cost-effective mix of traditional, online, PR and social media to achieve the company's goals." I am in process of devloping a new metric for Digital Media Market...... strategyintegrated marketingMarketingMedia 2.0social media campaigntouchpoints August 15, 2010 by Ira Kaufman 6 Clients generally have unrealistic expectations of a integrated digital marketing ... (Read Full Article)

      Mentions:   Social Media   ROI   Thought Leader

    2. Корпоративный блог ZenithOptimedia Ukraine: 5 Steps to Evaluating ...

      Explore newcast-ukraine.blogspot.com (Jul 19 2010)

      ...ating costs, optimizing marketing budgets, and increasing profits. This evaluation will determine a social media ROI and the most cost-effective mix of traditional, online, PR and social media to achieve the company's goals. This entry was written by Ira Kaufman and Bob BengenFiled under Evaluation and ... By Ira Kaufman and Bob Bengen 16Share ‘Prove to me social media works!’ That is the cry of many businesspeople when challenged by ... (Read Full Article)

      Mentions:   Social Media   Facebook   ROI

    3. 5 Steps to Evaluating Social Media ROI

      Explore Social Media Today (Mar 30 2010)

      5 Steps to Evaluating Social Media ROI ...ng operating costs, optimizing marketing budgets, and increasing profits. ... 5 Steps to Evaluating Social Media ROI by Ira Kaufman on 03/30/2010 15:48 2 comments , 2266 views Categories: Social Media Tags: roi touchpoints ‘Prove to me social media works!’ That is the cry of many businesspeople when challenged by the hype of Twitter and Facebook.... (Read Full Article)

      Mentions:   Social Media   Facebook   Thought Leader

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