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  1. Articles mentioning both Ira Kaufman and Thought Leader

    1-3 of 3

    1. 5 Stages of an Integrated Digital Marketing Life Cycle | Social ...

      Explore Social Media Today (Aug 15 2010)

      ...ization Strategy is to evaluate relative value of each action in terms of developing brand loyalty, thought leadership, reducing operating costs, optimizing marketing budgets, and increasing profits. This evaluation wi...... strategyintegrated marketingMarketingMedia 2.0social media campaigntouchpoints August 15, 2010 by Ira Kaufman 6 Clients generally have unrealistic expectations of a integrated digital marketing campaign. They... (Read Full Article)

      Mentions:   Social Media   ROI   Thought Leader

    2. Корпоративный блог ZenithOptimedia Ukraine: 5 Steps to Evaluating ...

      Explore newcast-ukraine.blogspot.com (Jul 19 2010)

      ...ization Strategy is to evaluate relative value of each action in terms of developing brand loyalty, thought leadership, reducing operating costs, optimizing marketing budgets, and increasing profits. This evaluation wi...... traditional, online, PR and social media to achieve the company’s goals. This entry was written by Ira Kaufman and Bob BengenFiled under Evaluation and Measurement, Integrated Marketing, Social Media, Strategy ... (Read Full Article)

      Mentions:   Social Media   Facebook   ROI

    3. 5 Steps to Evaluating Social Media ROI

      Explore Social Media Today (Mar 30 2010)

      5 Steps to Evaluating Social Media ROI ...ization Strategy is to evaluate relative value of each action in terms of developing brand loyalty, thought leadership, reducing operating costs, optimizing marketing budgets, and increasing profits. ... 5 Steps to Eva......optimizing marketing budgets, and increasing profits. ... 5 Steps to Evaluating Social Media ROI by Ira Kaufman on 03/30/2010 15:48 2 comments , 2266 views Categories: Social Media Tags: roi touchpoints ‘Prove... (Read Full Article)

      Mentions:   Social Media   Facebook   Thought Leader

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