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  1. Articles mentioning both IT Services Marketing Association and B2B

    1-13 of 13

    1. 13 questions about social media and thought leadership | Chris ...

      Explore Chris Koch's B2B Blog (Oct 12 2010)

      ..., you gotta go to this thing. All the top social media pros will be there and the focus will be all B2B. I can’t wait. MarketingProfs’ Megan Leap came up with some excellent questions for me about though......ps SMEs at IBM focus. http://j.mp/dzaioo (Note: At this point, we had a lot of discussion about how ITSMA divides thought leadership into two pieces: development and publishing ... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   San Jose

    2. Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July ...

      Explore B2B Marketing Zone (Aug 3 2010)

      Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July ... ... I dig it out of the file folders and re-read it. .... I've just had the privilege of helping judge ITSMA's Marketing Excellence Awards , and was impressed in particular with the submissions in the Thought...... Marketing category. ... « Top 40 Posts and Hot Topics of Inbound Marketing and Social Media Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010 By Tony Karrer - Last updated: Tuesday, ... (Read Full Article)

      Mentions:   Seth Godin   Social Media   IT Services Marketing Association

    3. Five steps to excellence for thought leadership marketing

      Explore Thought Leadership (Jul 29 2010)

      Five steps to excellence for thought leadership marketing ...ve years ago thought leadership marketing was mainly the domain of the top consulting firms,. Few B2B firms took it seriously. But based on what Rob has seen judging the entries at the ITSMA awards this year, this has changed dramatically. Not only does he say that the thought leadership s... (Read Full Article)

      Mentions:   IT Services Marketing Association   Accenture   B2B

    4. Strengthening thought leadership marketing: Five steps to ...

      Explore Reputation to Revenue (Jul 27 2010)

      I've just had the privilege of helping judge ITSMA's Marketing Excellence Awards, and was impressed in particular with the submissions in the Thought ......gory. As recently as five years ago, thought leadership marketing was mainly the province of... ... B2B marketing in the world of transparency, participation, and corporate social responsibility. « The f... (Read Full Article)

      Mentions:   IT Services Marketing Association   B2B   Thought Leader

    5. Thought Leadership Marketing | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Jul 16 2010)

      Image via Wikipedia I've been reading through applications for ITSMA's Marketing Excellence Awards this week and I have been blown away by the. Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me Have you created a waking dream for your customers? July 16, 2010 by Ch... (Read Full Article)

      Mentions:   IT Services Marketing Association   B2B   Blog

    6. Storytelling Business Social Media Marketing Pr & Technology ...

      Explore greggmorris.com (May 24 2010)

      Storytelling Business Social Media Marketing Pr & Technology ... ...Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research Thought Leadership at ITSMA, sat down at the MarketingProfs B2B Forum in Boston and discus… ... * 11 Myths of Social Media Marketing Published: May 24, 2010 Source... (Read Full Article)

      Mentions:   Boston   Social Media   IT Services Marketing Association

    7. Importance of Mobile Strategy in B2B Marketing Mix | Social Media B2B

      Explore Social Media B2B (May 24 2010)

      ...ecialist at CKB2B Marketing, and Chris Koch, Associate Director of Research & Thought Leadership at ITSMA, sat down at the MarketingProfs B2B Forum in Boston and discussed the importance of integrating mobile approaches into the B2B Marketing mix. This is a great example of a hallway conversation that continues after a session, a... (Read Full Article)

      Mentions:   Boston   Gartner   Apple

    8. Itsma Online Survey: Integrating Social Media into the Marketing ...

      Explore itsma.com (Apr 13 2010)

      ...se goals, deciding what channels to use, which may or may not include social media. In this report, ITSMA examines how B2B marketers are leveraging social media channels in their marketing strategies. Key Findings * Most m... (Read Full Article)

      Mentions:   Africa   Social Media   IT Services Marketing Association

    9. How to build emotional engagement in B2B marketing

      Explore Chris Koch's B2B Blog (Apr 2 2010)

      ...ructure—a story with a number of star characters and a beginning, middle, and end. It’s the same in B2B. It’s why our latest ITSMA marketing budget survey shows (free summary available)that thought leadership has risen to a higher... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   B2B

    10. #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting

      Explore silverpop.com (Mar 7 2010)

      #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting ...atio over any other factor considered in the buying decision-making process, according to data from ITSMA in a post on Propelling Brands, and nearly 75% of B2B technology buyers consult social media before making a decision, per the same data. And B2B buying decisions, more than ever, are made via group consensus. We see this in data from Marketing... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   B2B

    11. TL in 4D: Four dimensions for thought leadership success

      Explore Reputation to Revenue (Mar 4 2010)

      B2B marketers know that thought leadership is essential, especially when selling high-value solutions. ...... prospects actually want to have. Perhaps not surprisingly, thought leadership topped the list when ITSMA recently asked marketing leaders at big tech and IT services firms which tactics will be more impo... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   B2B

    12. Itsma-pac Survey Finds Dramatic Increase in Social Media Among IT Executives ...

      Explore prlog.org (Nov 9 2009)

      ...assachusetts 02420 Country United States Categories Business, Marketing, Research social media, IT, B2B, Technology, buying process, it services, Marketing, web 2 0, Software, linkedin, solutions, itsma Last Updated Nov 09, 2009 Shortcut http://prlog.org/10406603 (Read Full Article)

      Mentions:   United Kingdom   Healthcare   Massachusetts

    13. The five components of a successful thought leadership program

      Explore itsma.com (Nov 6 2009)

      ..... The five components of a successful thought leadership program Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. It forced me to think about all the compo... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   ROI

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