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  1. Articles mentioning both IT Services Marketing Association and Blog

    1-4 of 4

    1. 13 questions about social media and thought leadership | Chris ...

      Explore Chris Koch's B2B Blog (Oct 12 2010)

      ...the relationship that leads to a sale, but it is not the only part. ... Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me 13 questions about social media an......ps SMEs at IBM focus. http://j.mp/dzaioo (Note: At this point, we had a lot of discussion about how ITSMA divides thought leadership into two pieces: development and publishing. Some people thought ... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   San Jose

    2. Thought Leadership Marketing | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Jul 16 2010)

      Image via Wikipedia I've been reading through applications for ITSMA's Marketing Excellence Awards this week and I have been blown away by the. Chris Koch's B2B Marketi......Marketing Excellence Awards this week and I have been blown away by the. Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me Have you created a waking dream fo... (Read Full Article)

      Mentions:   IT Services Marketing Association   B2B   Blog

    3. Storytelling Business Social Media Marketing Pr & Technology ...

      Explore greggmorris.com (May 24 2010)

      Storytelling Business Social Media Marketing Pr & Technology ... ...Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research Thought Leadership at ITSMA, sat down at the MarketingProfs B2B Forum in Boston and discus… ... * 11 Myths of Social Media Mark...... Grow UP! Solve Your Problem for Everyone Published: May 24, 2010 Source: Liz Strauss at Successful Blog When Location Becomes Solution In the days of my dad’s saloon, everything was location, location, l... (Read Full Article)

      Mentions:   Boston   Social Media   IT Services Marketing Association

    4. #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting

      Explore silverpop.com (Mar 7 2010)

      #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting ...neration My colleagues and I have been discussing the changing landscape of B2B marketing on this blog for some time now. Our focus has been on the changing B2B buyer and how we can better understand a......atio over any other factor considered in the buying decision-making process, according to data from ITSMA in a post on Propelling Brands, and nearly 75% of B2B technology buyers consult social media befor... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   B2B

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