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  1. Articles mentioning both Joe Pulizzi and Thought Leader

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    1. Savvy Week in Review - September 24

      Explore Blog - Savvy B2B Marketing (Sep 24 2010)

      Savvy Week in Review - September 24 Why our thought leadership is broken by @ckochster. Chris Koch warns that B2B marketers who take the publishing analogy too li...... Now - by @juntajoe If you want to get started with content curation, here are some good ideas from Joe Pulizzi. Wow -- a really fertile week for B2B folks. Thanks for the mention. Much appreciated. And for turn... (Read Full Article)

      Mentions:   Social Media   New England   B2B

    2. Content Aggregation: The Future of (B2B and Consumer) Media ...

      Explore B2B Marketing Blog, Social Media and SEO (Sep 21 2010)

      Content Aggregation: The Future of (B2B and Consumer) Media ... ...ject or a .... PR firms should mix in their original content with the aggregated content to promote thought leadership and making themselves the center of the universe. Bottom line, a PR firm should be working to creat......try trade magazines are downsizing. Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. What do these trends mean for the future of ... (Read Full Article)

      Mentions:   Yahoo   Social Media   MediaPost

    3. The Rise of Custom Content Development and Ultimate Convergence in ...

      Explore Equipment Simulations LLC (Aug 20 2010)

      ...s effect is echoed in the article by Tom Gaudreau, PureSafety's VP of marketing — “[i]t's all about thought leadership for us.” So in my view, the border (if there is one) between neutral content and content involving ...... really sensible to echo the shift in adapting to more social ways of selling. The author quotes Joe Pulizzi (who I mentioned in a previous post on B2B digital marketing ... (Read Full Article)

      Mentions:   B2B   Thought Leader   Joe Pulizzi

    4. Storytelling Social Media Marketing PR Technology & Business ...

      Explore greggmorris.com (Apr 15 2010)

      Storytelling Social Media Marketing PR Technology & Business ... ...is a tremendous environment for B2B companies to establish competitive advantage through compelling thought leadership. In a social environment, thought leadership allows companie… ... As local business marketing as b......cisions made too slowly – or not at all – because of a stifling bureaucracy. —Warren Bu… Last week, Joe Pulizzi and his merry band of content strategists at Junta42 released new metrics, ranking the top content ... (Read Full Article)

      Mentions:   Microsoft   Seattle   California

    5. Learnings, Musings, And More After The First 100 Posts

      Explore b2bbloggers.com (Apr 15 2010)

      Learnings, Musings, And More After The First 100 Posts ...freading, optimizing, finding/creating images, and adding it to the blog platform make up the rest. Thought leadership, “share-ability”, engagement – just three of the benefits of blogging for businesss. Blogging fatig......iod. In a post back in November, I asked if these terms were synonyms and the leaders of the charge Joe Pulizzi, David Meerman Scott, and Brian Halligan all weighed in. I prefer (and use) the term Content Market... (Read Full Article)

      Mentions:   Google   Peter Drucker   David Meerman Scott

    6. Where the Pros Reveal Their White Paper Marketing Secrets

      Explore WhitePaperSource (Dec 28 2009)

      Where the Pros Reveal Their White Paper Marketing Secrets ... white ... “Without costly ads or fancy designs, white papers are saving businesses by establishing thought leadership, attracting steady streams of quality leads and helping businesses close deals,” says Stelzner. .........Sale), Jonathan Kantor (Crafting White Paper 2.0), Roger C. Parker (White Paper Design That Sells), Joe Pulizzi (Get Content, Get Customers), John Jantsch (Duct Tape Marketing: The World’s Most Practical Small... (Read Full Article)

      Mentions:   Brian Carroll   Ardath Albee   Social Media

    7. Will Content Marketing Kill Trade Publications?

      Explore MyVenturePad (Nov 9 2009)

      Will Content Marketing Kill Trade Publications? ...t. As the report also notes, advertising still has ... Content marketing is all the rage. Check out Joe Pulizzi's Junta42 blog, pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the C......llow @Mike_Stelzner on Twitter—it's everywhere. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Back ... (Read Full Article)

      Mentions:   David Meerman Scott   Ardath Albee   HubSpot

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