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  1. Articles mentioning both John A. Quelch and Google

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    1. How Relevant Marketing Content Helps B2B Branding | Industrial ...

      Explore Industrial Marketing Today (Jun 29 2010)

      ... directly to end-users but they are primarily B2B companies. According to a study done by Professor John A. Quelch, the Lincoln Filene Professor of Business Administration at Harvard Business School, the common cha......uying cycle), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. In the later stages... (Read Full Article)

      Mentions:   Intel   Google   Microsoft

    2. How Relevant Content Helps B2B Branding | The Customer Collective

      Explore The Customer Collective (Jun 29 2010)

      ... directly to end-users but they are primarily B2B companies. According to a study done by Professor John A. Quelch, the Lincoln Filene Professor of Business Administration at Harvard Business School, the common cha......uying cycle), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. In the later stages... (Read Full Article)

      Mentions:   Intel   Google   Microsoft

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