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  1. Articles mentioning both Josh Bernoff and Charlene Li

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    1. Thinking to Win » Blog Archive » The Triad of Thought Leadership ...

      Explore Thinking to Win (May 12 2010)

      Thinking to Win » Blog Archive » The Triad of Thought Leadership ... ...mple enough: You give away a little valuable intellectual property (emphasis added)... Read more Is Charlene Li's Open Leadership the New Thought Leadership? I think it may well be. I read a not so nice review ......Leadership? I think it may well be. I read a not so nice review of her new book Open Leadership by Josh Bernoff of the Forrester Group and the coauthor of their great ... (Read Full Article)

      Mentions:   Charlene Li   ROI   Blog

    2. What's Behind the Rise of Content Marketing? « Propelling Brands

      Explore Propelling Brands (Jan 27 2010)

      What's Behind the Rise of Content Marketing? « Propelling Brands ...need from each other, rather than from traditional institutions like corporations,” as explained by Charlene Li and Josh Bernoff in Groundswell. This shifted power away from vendors, toward buyers. Third, B2B marketing organiz... (Read Full Article)

      Mentions:   London   Charlene Li   CRM

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