Why Your Event Marketing Strategy Needs To Include WOM And ...

Explore jeffhurtblog.com (Sep 22 2010)

...ring this content is .... They provide some steps and examples for reaching them and how to measure ROI from them as well in their book Empowered, just released by Harvard Business. Forrester actually ha......nce. Your past and potential conference attendees are a marketing channel. In his book Groundswell, Josh Bernoff called this concept, “Energizing Your Customers.” It’s a new way to think about marketing, service ... (Read Full Article)

Comment Mentions:   Forrester Research   ROI   Josh Bernoff

Thinking to Win » Blog Archive » The Triad of Thought Leadership ...

Explore Thinking to Win (May 12 2010)

...ugh: You give away a little valuable ... One example of this hesitance to link thoughtleadership to ROI or leads can be found in this post by Shatterbox in response to that same presentation. The author ......Leadership? I think it may well be. I read a not so nice review of her new book Open Leadership by Josh Bernoff of the Forrester Group and the coauthor of their great book Groundswell ... (Read Full Article)

Comment Mentions:   Charlene Li   ROI   Blog