1. Articles mentioning both Julie Schwartz and IT Services Marketing Association

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    1. Itsma-pac Survey Finds Dramatic Increase in Social Media Among IT Executives ...

      Explore prlog.org (Nov 9 2009)

      ...s ago, social media is now becoming central to the technology-based solutions buying process,” says Julie Schwartz, senior vice president of research and thought leadership for ITSMA. “Buyers have higher expectations for providers to understand their individual business issues. Soc... (Read Full Article)

      Comment Mentions:   United Kingdom   Healthcare   Massachusetts

    2. Four Ways That Marketing Can Be More Strategic in a Recession ...

      Explore bettermanagement.com (Sep 2 2009)

      ...t leadership—more efficiently. ... Four Ways That Marketing Can Be More Strategic in a Recession By Julie Schwartz ITSMA Marketing Strategist Despite all the economic problems we’re seeing today, when it comes to marketi... (Read Full Article)

      Comment Mentions:   Research   Julie Schwartz   IT Services Marketing Association

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