None

  1. Articles mentioning both Kodak and CMO

    1-3 of 3

    1. Group Blogs – #blogchat recap and transcript – 07/11/10

      Explore Sue Anne Reed (Jul 13 2010)

      ...But to be honest, they don’t write alot. #blogchat MarketingProfs: @joey_strawn Interestingly about Kodak, they encourage employees to blog by making it easy for them, too. #blogchat BillBoorman: @Mandy_Va......ut don’t re-post it. #blogchat J_Fuji: @jasonbreed #sm128 brought to you by Pepsi! Moderated by the CMO of Pepsi! — That would be amazing. #blogchat LouImbriano: @MackCollier nice job tonight. Enjoyed ju... (Read Full Article)

      Mentions:   Google   Kodak   Tom Peters

    2. Close-up with Thomas J. Hoehn, director-interactive marketing and convergence ...

      Explore BtoB Magazine (Jun 23 2010)

      ... in listening to such an extent that on March 15 we hired a chief listening officer, Beth LaPierre. CMO Close-Up: How would you characterize the ROI of Kodak's social outreach? Hoehn: I think we're better-positioned than we were. I can say the sentiment and... (Read Full Article)

      Mentions:   Kodak   Thought Leader   CMO

    3. What is the reality of maintaining a corporate blog and is it a ...

      Explore Marketing Magazine (Jun 10 2010)

      What is the reality of maintaining a corporate blog and is it a ... ... create word of mouth? According to technorati the top 15 corporate blogs include GM, Boeing, Dell, Kodak and Monster. General Motors blog (http://fastlane.gmblogs.com), for example, is socially ‘sticky’ w......nd grow online – your blog nurtures that expression of love and supports its growth. 4 Richard Lord CMO, Hyro Limited A corporate blog communicates thought leadership, provides value to important rela... (Read Full Article)

      Mentions:   Kodak   Tony Hsieh   General Motors

    4. 1-3 of 3