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  1. Articles mentioning both Kristin McKenna and Content Marketing

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    1. Where Does Marketing Automation Fit into Your B2B Demand ...

      Explore The Annuitas Group Blog (May 26 2010)

      Where Does Marketing Automation Fit into Your B2B Demand ... ...tive tissue of a new era of ‘bottoms-up’ B2B marketing … and powers buyer dialogue.” My colleague, Kristin McKenna, put it a bit more succinctly in her own recent post on this site: “Essentially, content marketing is the notion that delivering (through sharing) high-quality, relevant and valuable information ... (Read Full Article)

      Mentions:   Jep Castelein   CRM   B2B

    2. What Are the Keys to Finding Success with B2B Content Marketing ...

      Explore silverpop.com (Feb 5 2010)

      What Are the Keys to Finding Success with B2B Content Marketing ... ...tive tissue of a new era of ‘bottoms-up’ B2B marketing … and powers buyer dialogue.” My colleague, Kristin McKenna, put it a bit more succinctly in her own recent post on this site: “Essentially, content marketing is the notion that delivering (through sharing) high-quality, relevant and valuable information t... (Read Full Article)

      Mentions:   Forrester Research   B2B   Blog

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