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  1. Articles mentioning both Kronus Media and ROI

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    1. Alternate Reality Games: Good for Business? | Scott Gray's Weblog

      Explore rsgray.com (Jun 9 2010)

      The premise is simple: HubSpot invented a company, Kronus Media, and told all of their followers that Kronus had issued a Cease & Desist order that forced HubSpot ......ip arm. ... To be honest, though, I don't know that HubSpot is thinking about this game in terms of ROI. Any return that they'll get from this game will be entirely metaphysical in nature. There is an un... (Read Full Article)

      Mentions:   HubSpot   ROI   Thought Leader

    2. Matt Shaw's Open-Source Marketing Blog» Alternate Reality Games ...

      Explore Matt Shaw's Open (Jun 4 2010)

      Matt Shaw's Open-Source Marketing Blog» Alternate Reality Games ... The premise is simple: HubSpot invented a company, Kronus Media, and told all of their followers that Kronus had issued a Cease & Desist order that forced HubSpot ......ip arm. ... To be honest, though, I don't know that HubSpot is thinking about this game in terms of ROI. Any return that they'll get from this game will be entirely metaphysical in nature. There is an un... (Read Full Article)

      Mentions:   HubSpot   Facebook   ROI

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