What Are the Keys to Finding Success with B2B Content Marketing ...

Explore silverpop.com (Feb 5 2010)

...emerging as a new set of best practices. I noted this last week in a post on my Propelling Brands blog that analyzed the factors ‘behind the rise of content marketing’: “Whereas marketing content has a......, for initial prospect acquisition and for nurturing buyers through the purchase process,” comments Laura Ramos of Forrester in the whitepaper, “How Managing Leads Pays Off In A Stronger, More Qualified Pipeline... (Read Full Article)

Comment Mentions:   Forrester Research   B2B   Blog

Anything Goes Marketing: B2B Marketing Trends From Eloqua ...

Explore Anything Goes Marketing (Nov 15 2009)

...heads of those that attended than by reading their actual thoughts. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. Of course...... B2B marketing will be in how you interact with customers and develop advocates and relationships - Laura Ramos #EE09 stevewoods: Thought leadership and credibility, NOT community size are main drivers of why ... (Read Full Article)

Comment Mentions:   San Francisco   David Meerman Scott   Social Media