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  1. Articles mentioning both Lumension and B2B

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    1. Valley PR Blog » Blog Archive » Local communication pros discuss ...

      Explore Valley PR Blog (Aug 19 2010)

      Valley PR Blog » Blog Archive » Local communication pros discuss ... ..., we can get the jump balls (nice basketball analogy!). Cindy – social media is having an impact on B2B companies. It’s helpful in order to build thought leadership. At Lumension (where she previously worked), they saw a 55% increase in business media coverage because of the bl... (Read Full Article)

      Mentions:   McAfee   Social Media   Phoenix

    2. More Options for B2B Content than Just Emails and Blogs

      Explore Magnificent Publications (Apr 28 2010)

      More Options for B2B Content than Just Emails and Blogs Reprinted with the author's permission from the Savvy B2B Marketing blog. With so much content online, it's getting harder to attract attention. Ideally you ......are producing them. Yet more than one company has realized success with this approach. For example, Lumension produced an eBook that has been downloaded over 7,000 times. And Dow Jones published an eBook that ... (Read Full Article)

      Mentions:   David Meerman Scott   B2B   Blog

    3. Do You Have Any Idea Who You're Talking To? - Savvy B2B Marketing

      Explore Blog - Savvy B2B Marketing (Feb 11 2010)

      Do You Have Any Idea Who You're Talking To? - Savvy B2B Marketing Savvy B2B Marketing .... I've been doing a bunch of thought leadership projects for tech and telecom companie......." How to Develop a Persona As C. Edward Brice, the Senior Vice President of Worldwide Marketing at Lumension, said in an interview with me last year: "You don't need to create the most expensive and grandiose... (Read Full Article)

      Mentions:   B2B   Thought Leader   Stephanie Tilton

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