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  1. Articles mentioning both Lumension and Blog

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    1. Valley PR Blog » Blog Archive » Local communication pros discuss ...

      Explore Valley PR Blog (Aug 19 2010)

      Valley PR Blog » Blog Archive » Local communication pros discuss ... It's helpful in order to build thought leadership. At Lumension (where she previously worked), they saw a 55% increase in business media coverage because of the blog. The intent of the blog was to establish relationships, and this was a nice outcome. ... He said, “At some point, get out o... (Read Full Article)

      Mentions:   McAfee   Social Media   Phoenix

    2. More Options for B2B Content than Just Emails and Blogs

      Explore Magnificent Publications (Apr 28 2010)

      More Options for B2B Content than Just Emails and Blogs Reprinted with the author's permission from the Savvy B2B Marketing blog. With so much content online, it's getting harder to attract attention. Ideally you want to provide......are producing them. Yet more than one company has realized success with this approach. For example, Lumension produced an eBook that has been downloaded over 7,000 times. And Dow Jones published an eBook that ... (Read Full Article)

      Mentions:   David Meerman Scott   B2B   Blog

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