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  1. Articles mentioning both Lumension and Thought Leader

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    1. Valley PR Blog » Blog Archive » Local communication pros discuss ...

      Explore Valley PR Blog (Aug 19 2010)

      Valley PR Blog » Blog Archive » Local communication pros discuss ... It's helpful in order to build thought leadership. At Lumension (where she previously worked), they saw a 55% increase in business media coverage because of the bl... (Read Full Article)

      Mentions:   McAfee   Social Media   Phoenix

    2. More Options for B2B Content than Just Emails and Blogs

      Explore Magnificent Publications (Apr 28 2010)

      More Options for B2B Content than Just Emails and Blogs ...u're able to produce ... To find out more about how she can help you educate prospects, demonstrate thought leadership, and ratchet up the results of lead-nurturing campaigns, visit Ten Ton Marketing. Share and Enjoy: ......are producing them. Yet more than one company has realized success with this approach. For example, Lumension produced an eBook that has been downloaded over 7,000 times. And Dow Jones published an eBook that ... (Read Full Article)

      Mentions:   David Meerman Scott   B2B   Blog

    3. Do You Have Any Idea Who You're Talking To? - Savvy B2B Marketing

      Explore Blog - Savvy B2B Marketing (Feb 11 2010)

      Do You Have Any Idea Who You're Talking To? - Savvy B2B Marketing Savvy B2B Marketing .... I've been doing a bunch of thought leadership projects for tech and telecom companies lately, and I feel like I'm spoiling the party when I start......." How to Develop a Persona As C. Edward Brice, the Senior Vice President of Worldwide Marketing at Lumension, said in an interview with me last year: "You don't need to create the most expensive and grandiose... (Read Full Article)

      Mentions:   B2B   Thought Leader   Stephanie Tilton

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