Is Social Media Marketing Poaching Direct Marketing Results ...

Explore Mail Print Blog (Jul 6 2010)

...ulating conversions influenced by social media. ... B2B thought leadership (using outlets such as a blog or social network). B2C customer loyalty programs communicated through social media and mobile mark......marketing for your organization? It's time to create a focused social marketing plan of attack. The Marketer’s Dilemma, and a Plan of Action So budgets are limited, and it’s time to start dividing your resour... (Read Full Article)

Comment Mentions:   Social Media   B2B   Blog

Thought leadership marketing and news media consumption

Explore Thought Leadership Times Blog (Nov 8 2009)

...ation, the more they selected attitude consistent articles that agreed with their point of view.The Marketer's edgeAlthough this project was done with political news, the key take away I propose is that indiv...... with a brand, but also may increasingly click more content with which they agree.  Combined with a blog, attitude consistent news could result in higher traffic and buzz for brands. 2.       When it c... (Read Full Article)

Comment Mentions:   Blog   Thought Leader   CMO