Email Marketing Tips, Trends and Techniques with Return Path's ...

Explore Social Business Book (Jul 8 2010)

...and synergies to other data-driven marketing disciplines, like search, social, e-commerce, eCRM and thought leadership. ... trade, video, work » Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie ......er Posted on July 8, 2010 by Social Business Book 0 Comments - Leave a comment! For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Wi... (Read Full Article)

Comment Mentions:   Yahoo   B2B   Thought Leader

Is Social Media Marketing Poaching Direct Marketing Results ...

Explore Mail Print Blog (Jul 6 2010)

...e notorious difficultly of tracking and calculating conversions influenced by social media. ... B2B thought leadership (using outlets such as a blog or social network). B2C customer loyalty programs communicated throug......marketing for your organization? It's time to create a focused social marketing plan of attack. The Marketer’s Dilemma, and a Plan of Action So budgets are limited, and it’s time to start dividing your resour... (Read Full Article)

Comment Mentions:   Social Media   B2B   Blog

Thought leadership marketing and news media consumption

Explore Thought Leadership Times Blog (Nov 8 2009)

...ation, the more they selected attitude consistent articles that agreed with their point of view.The Marketer's edgeAlthough this project was done with political news, the key take away I propose is that indiv...... consider the news media their customers and prospect already consume.  When blogging or practicing thought leadership, marketers can leverage the news media topics their customers consume as the basis for a dialogue w... (Read Full Article)

Comment Mentions:   Blog   Thought Leader   CMO