Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic «

Explore fearlesscompetitor.com (Jun 15 2010)

...hey need to know what’s working, what’s not, and what to change. What do you recommend they do? Get marketing automation. Next question? In sum, everyone should measure because they can. Here are some tips: 1. Choose ......ea and create 5 pieces of content for it (whitepaper, blog post, webinar, ebook, email, etc.). If a CMO were to ask you today – What are the 3 most important takeaways ... (Read Full Article)

Comment Mentions:   Brian Carroll   Forrester Research   Ardath Albee

Thought Leadership Interview #9 – Eric Goldman of Gossamar «

Explore fearlesscompetitor.com (Jun 1 2010)

...ll us it takes 1,000 visitors to make a sale; some say it’s closer to 2,000. But if you use Inbound Marketing Automation to both produce the right volume of traffic and then manage the sales leads effectively, the sales ...... and they do come back to sign up when they can’t find what they’re looking for anywhere else. If a CMO were to ask you ... (Read Full Article)

Comment Mentions:   Google   Social Media   Social Media ROI

Learnings, Musings, And More After The First 100 Posts

Explore b2bbloggers.com (Apr 15 2010)

... Rachel Foster Rodica Buzescu Steven Parker Talmadge Boyd Tom Pick Trey Pennington Jeffrey Hayzlett CMO Kodak Stacy Holleran SMC³ Corporate Marketing & Communications Executive David Meerman Scott Best S...... … just not this year. In less than two years, B2B marketers will wonder what they ever did without Marketing Automation software (and also be thanking the universe for not to have sort leads in spreadsheets). Here is a ... (Read Full Article)

Comment Mentions:   Google   Peter Drucker   David Meerman Scott