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  1. Articles mentioning both MarketingSherpa and B2B

    1-8 of 8

    1. How To Nurture Leads

      Explore vestadigital (Sep 20 2010)

      How To Nurture Leads ... few key tips to effectively nurture your leads as according to Jon Miller, a writer for Marketo (a B2B Marketing blog): Make it valuable — to them, not just you. Each and every lead nurturing interactio...... severing the relationship is usually just a delete button or unsubscribe link away. In a recent MarketingSherpa webinar, Anne Holland shared the five key topics that people care about: safety (keep my job), ease... (Read Full Article)

      Mentions:   MarketingSherpa   B2B   Thought Leader

    2. B2B Marketing during a Recession

      Explore Speculate, LLC (Jun 5 2010)

      ...ore leads for every dollar you spend, something that’s sure to look good in tough times. However, MarketingSherpa also reports that most companies are under-using this important technique: just 44% of clicks for B2B companies are directed to the home page, not a special landing page, and of B2B companies that use landing pages, 62% have six or fewer total pages. A recession is perhaps the bes... (Read Full Article)

      Mentions:   Google   Seattle   MarketingSherpa

    3. Online Content Curation: The Key To Building Visibility, Authority ...

      Explore bkarma.com (Apr 1 2010)

      Online Content Curation: The Key To Building Visibility, Authority ... ...nt with which they agree, whether the topic is about politics or business. Plus, recent research by MarketingSherpa shows that B2B buyers are very receptive to receiving industry news and articles from vendor sources. In fact, 84%... (Read Full Article)

      Mentions:   Google   India   Huffington Post

    4. Tailor Your White Paper to Your Audience For Effective Thought Leadership

      Explore Magnificent Publications (Mar 8 2010)

      Tailor Your White Paper to Your Audience For Effective Thought Leadership Abridged with the author's permission from a post on the Savvy B2B Marketing blog. When I ask clients about the audience for a white paper, I sometimes hear: “the tec......es, your title needs to include the keyword phrases that your prospects will be using. According to MarketingSherpa, prospects search on terms related to their problems far more often than they search on terms relat... (Read Full Article)

      Mentions:   MarketingSherpa   B2B   Blog

    5. Creating content that generates awareness and demand « Doherty ...

      Explore DohertyWhite (Jan 25 2010)

      ... to choose you as their preferred solution provider. In the last post I highlighted advice from the MarketingSherpa B2B Lead Generation Handbook on the ‘information need’ phases through which buyers move as they begin t... (Read Full Article)

      Mentions:   Forrester Research   Gartner   MarketingSherpa

    6. Social Media 201: How To Use Social Media Sites To Increase Traffic

      Explore Resources for Online Business Owners (Dec 9 2009)

      Social Media 201: How To Use Social Media Sites To Increase Traffic ...Spot. Her previous experience includes serving as Chief Marketing Officer for MarketingExperiments, MarketingSherpa and InTouch, leading marketing research and publishing organizations serving B2B and B2C markets; and Senior Director of Marketing Programs and Communications at Symmetricom, a man... (Read Full Article)

      Mentions:   California   Social Media   HubSpot

    7. Connecting Through Content: Issue One - KnowledgeStorm

      Explore KnowledgeStorm (Dec 2 2009)

      ...ta. Opinion. Advice. In one word: Content. It’s what buyers of technology products crave — and what B2B marketers work hard to provide for them. With the explosion of the Web and emerging media, as noted......ive of the research-based Connecting Through Content Series, jointly produced by KnowledgeStorm and MarketingSherpa, is to explore the impact of content development and distribution on audience engagement and messag... (Read Full Article)

      Mentions:   MarketingSherpa   B2B   Adobe Acrobat

    8. Online Marketing Blog » Blog Archive » The 6th Annual ...

      Explore Online Marketing Blog (Sep 30 2009)

      Online Marketing Blog » Blog Archive » The 6th Annual ... ...se was excited to talk about their successful webinar, All Star Email Campaigns, a must see for any B2B online marketer. ... Online Marketing Blog Rss Online Marketing Blog The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco Posted by Modern B2B Marketing | Posted in Case Studies, Lead Generation, Web Analytics | Posted on 30-09-2009 0 MarketingSherpa B2B Marketing Summit This year’s MarketingSherpa B2B Marketing Summit was a great success ... (Read Full Article)

      Mentions:   San Francisco   Social Media   MarketingSherpa

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