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  1. Articles mentioning both MarketingSherpa and Blog

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    1. Online Content Curation: The Key To Building Visibility, Authority ...

      Explore bkarma.com (Apr 1 2010)

      Online Content Curation: The Key To Building Visibility, Authority ... ...has certainly started to change. Photo credit: Erkin Sahin Robert Scoble has recently posted on his blog a fascinating article entitled: Seven Needs of Real-Time Curators . In it, he outlines a fascinatin......nt with which they agree, whether the topic is about politics or business. Plus, recent research by MarketingSherpa shows that B2B buyers are very receptive to receiving industry news and articles from vendor source... (Read Full Article)

      Mentions:   Google   India   Huffington Post

    2. Tailor Your White Paper to Your Audience For Effective Thought Leadership

      Explore Magnificent Publications (Mar 8 2010)

      Tailor Your White Paper to Your Audience For Effective Thought Leadership Abridged with the author's permission from a post on the Savvy B2B Marketing blog. When I ask clients about the audience for a white paper, I sometimes hear: “the technical and busi......es, your title needs to include the keyword phrases that your prospects will be using. According to MarketingSherpa, prospects search on terms related to their problems far more often than they search on terms relat... (Read Full Article)

      Mentions:   MarketingSherpa   B2B   Blog

    3. Creating content that generates awareness and demand « Doherty ...

      Explore DohertyWhite (Jan 25 2010)

      ...o selecting a particular solution and vendor. You put that content online on your website, on your blog and on third party sites and then take steps to ensure it’s easily found by your prospective custom...... to choose you as their preferred solution provider. In the last post I highlighted advice from the MarketingSherpa B2B Lead Generation Handbook on the ‘information need’ phases through which buyers move as they ... (Read Full Article)

      Mentions:   Forrester Research   Gartner   MarketingSherpa

    4. Online Marketing Blog » Blog Archive » The 6th Annual ...

      Explore Online Marketing Blog (Sep 30 2009)

      Online Marketing Blog » Blog Archive » The 6th Annual ... ...ful webinar, All Star Email Campaigns, a must see for any B2B online marketer. ... Online Marketing Blog Rss Online Marketing Blog The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco Posted by Modern B2B Marketing | Posted in Case Studies, Lead... (Read Full Article)

      Mentions:   San Francisco   Social Media   MarketingSherpa

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